"branding" - Selaus asiasanan mukaan Haaga-Helia ammattikorkeakoulu
Viitteet 81-100 / 101
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Successful brand development ideas for a start-up company in a tourism industry.
(2020)This thesis has been conducted in the category of an analytical product-oriented thesis and researches brands, brand development, and social media marketing in the context of the tourism industry. The main objective is to ... -
Sustainable Brands – Comprehension and Importance of Sustainability in TikTok
(2022)The aim of this thesis is to study the TikTok platform and its suitability for educational contents about sustainability. This study builds an understanding of TikTok users’ level of comprehension and attitudes regarding ... -
Sympa's Environmental Efforts in Employer Branding Communication
(2021)The research-based thesis explores and analyses the environmental practices of case company Sympa.The background for the necessity of research was about further improvement of environmental efforts of the company. Additionally, ... -
The brand image of Gothenburg as a travel destination for Finnish travellers
(2020)Gothenburg is the world’s leading destination in sustainability and the aim of this thesis is to better understand the brand image of Gothenburg in the eyes of the Finnish traveller. Understanding the correlation between ... -
The brand personality of selected universities of technology in South Africa: A content analysis of their strategic plans
(2021)In the emerging digital age, universities seek to differentiate their brands through social media, websites and strategic plans, which reflect those activities that cannot necessarily be digitised. How a company presents ... -
The Challenges of Content Creation in Fast-Moving Consumer Goods Marketing in Central and Eastern Europe
(2020)This Bachelor’s Thesis examines the challenges content creators face when creating content for the marketing purposes in Central and Eastern Europe (CEE). The primary objective of the study was to identify the challenges ... -
The Effects of Superbowl Advertisements on European Advertisement Trends
(2023)The purpose of the thesis was to find out the impact of Super Bowl advertisements and general trends on European trends and consumer behavior within the European continent. One objective was to research how these trends ...Rajoitettu käyttöoikeus / Restricted access / Tillgången begränsad -
The image of Helsinki as a safe destination
(2022)Tourism is experiencing safety issues constantly and the current Covid-19 pandemic has affected greatly on the hospitality and tourism industry. The feeling of safety and security is one of the main factors influencing ...Rajoitettu käyttöoikeus / Restricted access / Tillgången begränsad -
The Image of The Philippines as a Tourism Destination in Finland
(2020)This research report examines the image of the Philippines as a tourist destination perceived by the Finnish residents. The Philippines is a country with great possession of various beau-tiful natural resources that create ... -
The impact of employer branding marketing on becoming the employer of choice
(2023)This bachelor’s thesis examines employer branding strategies and the importance of employer branding marketing on becoming the employer of choice. The objective of the thesis was to investigate key factors that influence ... -
The importance of Influencers and Celebrities in inbound marketing for Finnish fashion brands
(2023)Objectives of this thesis to observe, evaluate, and understand the importance of influencer and celebrities in inbound marketing for Finnish fashion brands. Comparing various sources, real-life situations, studying a survey ...Rajoitettu käyttöoikeus / Restricted access / Tillgången begränsad -
The influence of green marketing on brand image Case: Lasessor
(2021)This thesis was completed as an assignment for Finnish design company Lasessor. The purpose of this research was to develop green marketing guidelines and suggestions for the commissioner’s social media channels. The ... -
The Role of Social Media Marketing in Music Artist Promotion
(2024)The aim of this thesis is to research the way social media can help music artists get noticed and build their careers. In the last 10 years, social media has taken an increasingly bigger role in how artists promote their ... -
Thinking outside the gearbox – Strategic brand identity building for a start-up company’s digital service within the automotive industry
(2023)Brändi-identiteetti kuvaa brändin olemusta ja tavoitteita sekä määrittelee kaikkien markkinoinnin toimenpiteiden suunnan. Tässä opinnäytetyössä raportoidun kehitysprojektin keskiössä oli strategisen brändi-identiteettimallin ...Rajoitettu käyttöoikeus / Restricted access / Tillgången begränsad -
Towards a fandom through social media engagement
(2022)Social media is developing and changing constantly, and staying relevant and building a strong brand requires continuous efforts. This thesis aims to determine how the commissioning company can communicate with the target ... -
Understanding the value of field force to company brand
(2024)Competition between brands is getting tougher year by year, and the need to be different grows with it. Having a field force promoting the brand directly to the consumers is a good way to build brand recognition and to get ...Rajoitettu käyttöoikeus / Restricted access / Tillgången begränsad -
User-Generated Content Sparking Entrepreneurship
(2024)This thesis was implemented using a portfolio style, and it documents the journey of becoming a social media entrepreneur. It is written from a unique perspective of an aspiring entrepreneur providing an authentic and ... -
Utilizing TikTok for branding and marketing. An empirical study of three airlines.
(2024)In recent years, social media marketing has become the new norm for branding, and TikTok has become one of the most popular ones to be on. Since its launch, TikTok has become a place where millions of people are either ... -
Utilizing Twitter for brand building
(2022)This thesis is a product-based thesis with the purpose of highlighting the process of creating and implementing a social media marketing plan for a major brand on the social media platform Twitter. The plan was created ...Rajoitettu käyttöoikeus / Restricted access / Tillgången begränsad -
Value based influencer marketing
(2021)The objective of this master thesis is to research what are the key factors for value- based influencer marketing. This is done by using a case influencer who is well established and value driven. In order to understand ...













