KoulutusalaHaaga-Helia ammattikorkeakouluLiiketalous, hallinto ja markkinointi
Viitteet 841-860 / 7365
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Content creation in the age of AI: generative AI’s impact on social media content creators and freelancers
(2024)This research-based thesis will explore what kind of impact generative artificial intelligence (AI) tools have on online content creators and freelancers. Since the subject of generative AI is very topical, author recognised ... -
Content Marketing
(HAAGA-HELIA ammattikorkeakoulu, 2013)The purpose of this thesis was to introduce the new trend in today’s marketing world: content marketing. It has been employed by many companies and organizations in the world and has been proven success even when it is ... -
Content Marketing Action Plan for xx
(Haaga-Helia ammattikorkeakoulu, 2016)The nature of this bachelor thesis is a product thesis as the objective was to create a content marketing action plan for the case company;XX. The thesis was produced during Spring and Summer 2016 in order to provide ... -
Content Marketing for Startups : Case company: Motivade Ltd.
(Haaga-Helia ammattikorkeakoulu, 2016)This thesis deals with content marketing and its importance for a start-up like Motivade. Motivade is active in the Health and Fitness industry and has been online with their web-site/blog and social media for about three ... -
Content Marketing Plan for Logistics Company : Case: NetLogistic JVM Oy
(Haaga-Helia ammattikorkeakoulu, 2017)This project aim is to create a Content Marketing Strategy for a Finnish logistics company. The aim of the thesis is to develop an action plan that will help the commissioning company increase sales and gain new customers. ... -
Content Marketing Strategy for Affiliate Marketing E-Commerce Company in the Dutch market. Case: Bonusway Oy
(2023)This project-based thesis focuses on creating a content marketing strategy for the commissioning company, Bonusway Oy, in the Dutch market. The company is active in the affiliate marketing and e-commerce industries. The ... -
Content Marketing vs. Traditional Advertising for B2B Companies
(HAAGA-HELIA ammattikorkeakoulu, 2015)This thesis follows a traditional research-based structure. The thesis focuses around content marketing and traditional advertising for B2B companies. The thesis was pro-duced for a company called INS and aims at showing ... -
Continuous change communication and employee motivation
(2020)Martela & Jarenko (2015)’s book about intrinsic motivation was the start for this thesis. The book made me think of how to combine intrinsic motivation and communication. Change communication is an interesting and relevant ... -
Controllerin työ hyvinvointiyhtymässä ja suuryrityksessä
(2023)Opinnäytetyön aihe on valikoitunut tekijän omasta mielenkiinnosta laskentatointa ja controller-toimintoja kohtaan. Työn tavoitteena on syventää tekijän ja lukijan ymmärrystä siitä, miten muun muassa controllerin vastuut, ... -
Coordinated marketing communications mix: Makton Media Channels case
(HAAGA-HELIA ammattikorkeakoulu, 2011)Students of HAAGA-HELIA University of Applied Sciences executed research work for Makton Media Channels Oy. Current research is a thesis work of last year students of International Business studies Kirill Dolbnev and Eduards ... -
Coping with setbacks in B2B saleswork - An exploratory study of Finnish industrial corporations
(Haaga-Helia ammattikorkeakoulu, 2017)This thesis is focused on the setbacks faced by salespeople in B2B-sales context. It also deals with how they cope with these setbacks. The views expressed in this thesis are based on the interviews conducted on salespeople ... -
Copywriterin työ digitalisoituneella mainosalalla
(Haaga-Helia ammattikorkeakoulu, 2017)Mainosala on kokenut suuria muutoksia viimeisen kymmenen vuoden aikana digitaalisen murroksen vuoksi. 2010-luvulla digitaalisuuden hallinta on työelämässä välttämätön taito: työnkuvat ja työtavat ovat radikaalisti muuttuneet. ... -
Copywriters’ attitudes towards radio advertising
(Haaga-Helia ammattikorkeakoulu, 2012)Opinnäytetyö tehtiin osana HAAGA-HELIA Ammattikorkeakoulun liiketalouden koulutusohjelman opintoja. Tutkimuksen toimeksiantajana oli RadioMedia ry, joka on yksityisen radiotoimialan markkinointiyhtiö, joka kehittää ja ... -
Corporate Governance ja suurten listayhtiöiden sisäisestä valvonnasta tiedottaminen vuosikertomuksissa
(HAAGA-HELIA ammattikorkeakoulu, 2012)Corporate Governance tuli Suomessa ajankohtaiseksi 1990-luvun lopussa. Sisäisen valvonnan osuutta ei silloin vielä edes mainittu. Sisäinen valvonnan toimintaperiaatteet lisättiin vuoden 2003 Corporate Governanceen. Laissa, ... -
Corporate Social Responsibility Benchmarking in the Sporting Goods Industry
(HAAGA-HELIA ammattikorkeakoulu, 2010)The objective of this thesis was to benchmark the current status of Corporate Social Responsibility in the sporting goods industry for Amer Sports. The author was given a variety of questions and themes, which the commissioning ... -
Corporate Sociopolitical Activism: exploring the Need for Strategic Collaboration between CEOs and Employees
(2024)As companies increasingly acknowledge their societal role, concepts like Corporate Sociopolitical Activism (CSA) have gained prominence alongside traditional Corporate Social Responsibility (CSR). This thesis endeavours ... -
Corporate sustainability models in airline business
(2024)Facing the challenges of global climate change and environmental degradation, the aviation industry, as one of the important sources of global carbon emissions, urgently needs to explore new paths for sustainable development. ... -
Corporate Values as Tools for Company Strategy
(2023)This research examined the correlation between the realization of corporate values and the organization's mission in real-life situations and management decision-making. The study aimed to explore the practical implications ... -
Correlation between brand Identity and brand Image : Study of Zara in China
(Haaga-Helia ammattikorkeakoulu, 2015)This study focuses on the Spanish global fast fashion retailer Zara, Inditex Group. The purpose of the study is to analyse how well Zara’s brand identity is aligned with its brand image in China. The thesis consists of ... -
Correlation between volatility and stock market indices performance
(2021)In 2019 coronavirus, which was later stated as a global pandemic started to spread out from China. This caused countries to set up restrictions. These restrictions decreased travelling and global trade which caused panic ...



















