"Alvajärvi, Seina" - Selaus tekijän mukaan Haaga-Helia ammattikorkeakoulu
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B2C Digital Marketing in Retail in Japan and Finland: Impact of Customer Engagement
Alvajärvi, Seina (2024)This study aims to analyze how differences in customer engagement impact B2C digital marketing implementation in the retail industry in Japan and Finland. By benchmarking cultural elements in consumer behavior, engagement ...
