"Alvoittu, Anni" - Selaus tekijän mukaan Haaga-Helia ammattikorkeakoulu
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The Effects of Greenwashing on Consumer Behavior
Alvoittu, Anni (2022)This research-oriented bachelor's thesis aims to gain further knowledge on how greenwashing effects consumer behaviour and brand equity and furthermore analyse the perceptions and reactions in the minds of consumers aged ...Rajoitettu käyttöoikeus / Restricted access / Tillgången begränsad