"Anthony, Lorena" - Selaus tekijän mukaan Haaga-Helia ammattikorkeakoulu

    • Content Marketing vs. Traditional Advertising for B2B Companies 

      Anthony, Lorena (HAAGA-HELIA ammattikorkeakoulu, 2015)
      This thesis follows a traditional research-based structure. The thesis focuses around content marketing and traditional advertising for B2B companies. The thesis was pro-duced for a company called INS and aims at showing ...