"Cao, Hien" - Selaus tekijän mukaan Haaga-Helia ammattikorkeakoulu
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The growth of e-commerce and its impact on the fast fashion retailers
Cao, Hien (Haaga-Helia ammattikorkeakoulu, 2018)The overall purpose of this thesis was to investigate the fast fashion industry mainly in Europe, particularly affordable retail brands. The specific objective was to evaluate the impact of e-commerce business on traditional ...