"Qvist, Anton" - Selaus tekijän mukaan Haaga-Helia ammattikorkeakoulu

    • Online word-of-mouth : Influences on brand perceptions and choices 

      Qvist, Anton (HAAGA-HELIA ammattikorkeakoulu, 2009)
      As the Internet keeps developing, it also creates new ways for the consumers to participate in the marketing activities, and share their experiences. Online word of mouth has become an important factor influencing consumers’ ...