"branded products" - Selaus asiasanan mukaan Haaga-Helia ammattikorkeakoulu
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Development of sustainable BtoB multi-branding strategy Case: Company X
(2021)The focus of this study was to define the needs of BtoB multi-branding strategy to the company X for international business accounts. The aim was to investigate the need for multi-branding approach in international level ... -
Key B2C Luxury Brand Marketing Strategies to Establish Strong Relationships with the Modern Consumer of Luxury Fashion
(2023)This Bachelor’s thesis explores key B2C luxury brand marketing strategies to establish strong relationships with the modern consumer of luxury fashion. The aim of this thesis is to understand trends in consumer buying ...

