"branding" - Selaus asiasanan mukaan Haaga-Helia ammattikorkeakoulu
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A candidate satisfaction for a recruitment process within domestic and international markets
(2023)This desktop research thesis project was completed by the author during the studies in international business majoring in human resources management. The research and studies were supported by using the theories and sources ...Rajoitettu käyttöoikeus / Restricted access / Tillgången begränsad -
A Renewed Employer Branding Strategy for a Technology Company
(2023)This master’s thesis is concerned with the topic of employer branding. It’s a development-oriented thesis that provides a detailed overview of the main topic and results in a practical, renewed employer branding strategy ...Rajoitettu käyttöoikeus / Restricted access / Tillgången begränsad -
Affecting people by colors in brand awareness for sales purposes
(2022)The purpose of this thesis is to provide an understanding of the effectiveness of colors in brand awareness. The goal is to find the answer to the research question “How colors can affect brand awareness”. Three main ... -
Analysing and developing internal and external employer brand of case company XXX Oy
(2022)In today’s highly competitive and talent-oriented business environment, companies are fighting to attract the best talents and skilled employees to work for them. In addition, due to the societal changes, employees are ...Rajoitettu käyttöoikeus / Restricted access / Tillgången begränsad -
Artist Branding: from a local event to international television format
(2022)The objective of this thesis was to explore the basics of branding an artist against the artistic journey and real-life experiences of an emerging Vietnamese-born artist. The thesis explored the building of the artist brand ... -
Boutique Hotel Branding for Generation Z
(2024)The aim of this thesis is to find out what kind of boutique hotels are interesting to Generation Z. This information is then connected to how it shows in the boutique hotels’ branding. Previously published research explained ... -
Brand experience related to environmental sustainability
(2022)This thesis project explores brand experience creation related to environmental sustainability in B2B air cargo logistics. The objective was to find the most feasible methods for brand experience creation related to ... -
Brand guideline manual for natural haircare line: Company X
(2021)This Bachelor's thesis analyses and examines future branding guidelines for Company X. The overall objective is to achieve knowledge in branding based on the theory using brand strategy canvas as a development tool that ... -
Branded television content – a beneficial way to build a brand
(2022)Branded television content or advertiser-funded programming is a form of marketing where a brand decides to co-produce a television program to help support its brand building initiatives. This kind of marketing can be a ...Rajoitettu käyttöoikeus / Restricted access / Tillgången begränsad -
Branding and E-commerce service quality for a small company Case Company Kip-Fashion
(2020)E-commerce has developed and metamorphosed dominantly. Presently in the fashion industry, there is unequivocal competition within e-commerce retailers. The purpose of this paper is to delve into the brand-building and ... -
Branding for Startups: The Importance of Brand Building
(2021)The purpose of this thesis is to examine and understand how a Finnish startup can benefit from brand building in the early phase and what are the most important factors to focus on when building a new brand. The main ... -
Branding of Professional Athletes
(2023)This thesis is generated to study and explain the main issues and solutions in the branding of professional athletes. With a heavy background in sports, the author’s goal was to study the past and present ways of athlete ... -
Branding Plan for New Restaurant – Ravintola Mount Nepal
(2020)The commissioner of the thesis is Restaurant Mount Nepal. The thesis was made for a newly open Company Visit Nepal Oy . The newly company Visit Nepal oy is a part of Restaurant Mount Nepal. Currently, they are operating ... -
Building a Modest Fashion Brand
(2021)Our thesis objective is to conduct a product-based thesis by creating a brand guideline for The New Modest. The topics we are going to cover is the modest fashion industry and branding. The modest fashion industry is popular ... -
Building a Successful Personal Brand on YouTube
(2019)The aim of this thesis was to study personal branding and discover what it takes to build a successful personal brand in a digital environment. Based on the findings, the purpose was to develop and implement a personal ... -
Building Branding with Unique Marketing Strategies for Startups Case study: MasterFest Finland Oy
(2024)This thesis aims to explain the process of creating branding with unique marketing strategies for businesses. What is the core of building excellent branding is the main question. For this thesis a real marketing company, ... -
CBA League sponsored by Li Ning Sports Company strategy and effect research
(2023)With the rise of the sports industry, sports brand sponsorship has become the key to increase awareness and purchase intention.CBA , as China's top basketball league, has great influence. As the only sports equipment ... -
Collaboratively and Sustainably Marketing Company X’s Innovation
(2021)To address the plastic waste problem, Company X has developed a unique sustainable in-novation. Given the complexities of sustainability, it is not immediately clear how these novel materials and products should be marketed. ... -
Communication and Networking between Social Media Influencers and PR offices
(2023)Social media and social media influencers have become an effective way of marketing for brands. Social media influencers have a lot of influence over their community and followers, and depending on the size of an influencer, ... -
Consumer Purchase Behaviour in the Luxury Beauty Industry
(2023)This bachelor’s thesis was a study conducted for the Degree Programme International Business with a major in Customer Relationship management and Communication. The study aimed to examine the consumer purchase behaviour ...















