"brands" - Selaus asiasanan mukaan Haaga-Helia ammattikorkeakoulu
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A candidate satisfaction for a recruitment process within domestic and international markets
(2023)This desktop research thesis project was completed by the author during the studies in international business majoring in human resources management. The research and studies were supported by using the theories and sources ...Rajoitettu käyttöoikeus / Restricted access / Tillgången begränsad -
Analysis of Marketing Communication Strategies Employed by Small-Scale Mexican Cosmetic Enterprises and Global Cosmetic Industry Leaders for a Sustainable Image Creation
(2024)This bachelor’s thesis examines the marketing communication approaches employed by these two segments of the cosmetics industry. The study was based on/involved both quantitative and qualitative methods. First, the study ... -
Artist Branding: from a local event to international television format
(2022)The objective of this thesis was to explore the basics of branding an artist against the artistic journey and real-life experiences of an emerging Vietnamese-born artist. The thesis explored the building of the artist brand ... -
Benefits of donations to companies’ brand image. Case: Goodwill ry
(2022)Donations have become more necessary in a current world, and it has affected to the business sector as well. The will to help and donate exists among companies but to find the right target is a challenge that many are ... -
Brand experience related to environmental sustainability
(2022)This thesis project explores brand experience creation related to environmental sustainability in B2B air cargo logistics. The objective was to find the most feasible methods for brand experience creation related to ... -
Brand guideline manual for natural haircare line: Company X
(2021)This Bachelor's thesis analyses and examines future branding guidelines for Company X. The overall objective is to achieve knowledge in branding based on the theory using brand strategy canvas as a development tool that ... -
Brand values in digital marketing: What do they mean and how can they affect consumers` decisions
(2023)The purpose of this study is to demonstrate how social media might affect the present expansion of multinational corporations specializing in the global fashion sector, as well as how raising brand equity ratios and ... -
Branding and E-commerce service quality for a small company Case Company Kip-Fashion
(2020)E-commerce has developed and metamorphosed dominantly. Presently in the fashion industry, there is unequivocal competition within e-commerce retailers. The purpose of this paper is to delve into the brand-building and ... -
Branding for Startups: The Importance of Brand Building
(2021)The purpose of this thesis is to examine and understand how a Finnish startup can benefit from brand building in the early phase and what are the most important factors to focus on when building a new brand. The main ... -
Branding of Professional Athletes
(2023)This thesis is generated to study and explain the main issues and solutions in the branding of professional athletes. With a heavy background in sports, the author’s goal was to study the past and present ways of athlete ... -
Building a Modest Fashion Brand
(2021)Our thesis objective is to conduct a product-based thesis by creating a brand guideline for The New Modest. The topics we are going to cover is the modest fashion industry and branding. The modest fashion industry is popular ... -
Building Branding with Unique Marketing Strategies for Startups Case study: MasterFest Finland Oy
(2024)This thesis aims to explain the process of creating branding with unique marketing strategies for businesses. What is the core of building excellent branding is the main question. For this thesis a real marketing company, ... -
CBA League sponsored by Li Ning Sports Company strategy and effect research
(2023)With the rise of the sports industry, sports brand sponsorship has become the key to increase awareness and purchase intention.CBA , as China's top basketball league, has great influence. As the only sports equipment ... -
Collaboratively and Sustainably Marketing Company X’s Innovation
(2021)To address the plastic waste problem, Company X has developed a unique sustainable in-novation. Given the complexities of sustainability, it is not immediately clear how these novel materials and products should be marketed. ... -
Communication and Networking between Social Media Influencers and PR offices
(2023)Social media and social media influencers have become an effective way of marketing for brands. Social media influencers have a lot of influence over their community and followers, and depending on the size of an influencer, ... -
Consumer Purchase Behaviour in the Luxury Beauty Industry
(2023)This bachelor’s thesis was a study conducted for the Degree Programme International Business with a major in Customer Relationship management and Communication. The study aimed to examine the consumer purchase behaviour ... -
Creating Impactful Brand Guidelines for JCI Havis Amanda.
(2022)Non-governmental organizations support society by creating opportunities for education, advocacy, and networking. By applying business logic to their strategy, these organizations can increase their impact. One element of ... -
Creating Visual Identity and Brand Guidelines to achieve Consistency in Brand Experience – Case Kokonat
(2020)Many marketers acknowledge the importance of building and managing a brand. However, the process of creating a visual brand identity tends to be overlooked. In many cases, the visual identity is solely associated with the ... -
Defining a competitive brand image goal for a medium-sized IT consultancy
(2023)The objective of this development project was to define a competitive brand image goal for the case company, a medium-sized IT consultancy company, and to suggest developmental ideas to bridge the gap between the current ...Rajoitettu käyttöoikeus / Restricted access / Tillgången begränsad -
Developing a brand awareness strategy for Kitty’s Milkshake Bar through storytelling
(2022)This thesis concentrates on using storytelling as a tool to create brand awareness for Kitty’s Milkshake Bar the writer’s own company and brand. The company is explained as to why the thesis topic is relevant and how the ...

















