"business-to-business commerce" - Selaus asiasanan mukaan Haaga-Helia ammattikorkeakoulu
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Cultural impact and the role interpersonal relationships play in B2B international sales
(2022)This master’s thesis focuses on the cultural aspect of international Business-to-Business (B2B) sales, the impact culture has on international sales, and the role interpersonal relationships play in B2B international sales. ... -
Key capabilities to blockchain technology in B-2-B procure-to-pay process for Finnish SMEs
(2023)Today, more and more people are strengthening their knowledge of blockchain technology, which is no longer just associated with cryptocurrencies. This technology also can bring significant changes to the management of ... -
Marketing of B2B System Performance Tools for Commissioning Company 24Apps
(2022)Marketing materials for IT-companies and services are often filled with industry specific language and jargon, which is redundant to the average customer. With B2B purchasing decision making often falling on shoulders of ...


