"business-to-business marketing" - Selaus asiasanan mukaan Haaga-Helia ammattikorkeakoulu
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B2B Digital Marketing Plan Case: Kelosound Oy
(2024)This project-based bachelor’s thesis discusses Business-to-business digital advertising for the case company. The primary objective of the study was to make a Business-to-business digital marketing plan for Kelosound Oy, ... -
B2B Marketing Strategy – How to Build Company Presence in the Chinese Market: Case Study Unigraf Oy
(2021)The objective of this project-based thesis was to produce a guidebook for the case company to understand the Chinese market better and eventually build a company presence in China. The guide offers information that is ... -
B2B social media communication plan for Teemo Experience Design
(2020)This thesis aims to research social media communication and its opportunities, and the final goal is to conclude a business to business social media communication plan for the commissioner Teemo. Social media plan is ... -
Business-to-business Digital Marketing Strategy: Case company X
(2020)The need for this thesis arises from the history and current situation of digital marketing in the commissioning company. The digital marketing has been separated marketing function that was rapidly organized when digital ... -
Creating content marketing to support the customers’ buying process for a B2B Industrial Manufacturing Company
(2022)This research-oriented bachelor's thesis explores critical factors in creating a B2B content marketing strategy to assist sales activities for an international manufacturing B2B company. The primary outcomes of this thesis ...Rajoitettu käyttöoikeus / Restricted access / Tillgången begränsad -
Defining a competitive brand image goal for a medium-sized IT consultancy
(2023)The objective of this development project was to define a competitive brand image goal for the case company, a medium-sized IT consultancy company, and to suggest developmental ideas to bridge the gap between the current ...Rajoitettu käyttöoikeus / Restricted access / Tillgången begränsad -
Develop a communication plan to boost the existing partnership between Case Company and its Italian business partners
(2022)This product-base thesis has been planned for a fast-growing B2B company based in Finland that manufactures and designs DC fast charging solutions for electric vehicles. The primary objective of this project was to ...Rajoitettu käyttöoikeus / Restricted access / Tillgången begränsad -
Developing a brand for a new business area
(2023)This thesis is developed for a company in a transformative industry with growing importance in developing a brand. The thesis focuses on one of its several business areas to identify its brand, customers, and the most ...Rajoitettu käyttöoikeus / Restricted access / Tillgången begränsad -
Developing a product group marketing communication in b2b context
(2021)The thesis aims to develop a key products marketing communication towards more customer centric and interactive direction from important business-to-business stakeholder perspective. A crucial part of it is the research ... -
Developing the marketing lead generation process of online and offline events in B2B business
(2023)This paper describes research done with the B2B case company about the need to develop the lead generation process of B2B business. Lead generation was a process instituted two years ago in order to measure marketing efforts ... -
Digital marketing in retail firm: Case Xiroi shop
(2020)Digitisation embraces various areas in which business models are affected. From new forms of communication to collaborative processes as innovative structures. Entrepreneur company or business to be considered digital, ... -
Digital Marketing Plan for Aseanic Trading Oy
(2023)The motivation behind this thesis stems from the commissioning company's current situa-tion and digital marketing landscape. The primary focus is on developing a digital marketing plan for the company, as their existing ... -
Digital marketing plan for Noxam Oy
(2021)This product-based thesis focuses on the research and creation of a digital marketing plan for a commissioned company. The company is a medium-sized cleaning and maintenance service provider, located in the capital ... -
Digital Marketing Strategy with Swedish blown-film and extrusion market in focus for Advanced Coating Solutions Oy
(2022)Digital marketing is the promotion of the brands by using of the internet, social media, mobile devices, search engines, and other channels to connect with existing and potential customers. The most common digital marketing ...Rajoitettu käyttöoikeus / Restricted access / Tillgången begränsad -
Exploring the Potential of Creative Content and LinkedIn for B2B Marketing Success
(2023)LinkedIn has become a popular and rapidly growing platform for B2B marketing in recent times. The increasing popularity can be attributed to the platform's effectiveness in connecting profes-sionals and facilitating business ...Rajoitettu käyttöoikeus / Restricted access / Tillgången begränsad -
How to increase sales through interior design retailers for storage solutions Case Study Kabinetti Oy
(2023)This thesis will explore the market opportunities for case company Kabinetti. The company Kabinetti operates as an importer and manufacturer in furniture design industry sector in Finland. The case company, Kabinetti sells ... -
How to promote a B2B professional nail products brand in Finland
(2021)Eleon is a beauty studio founded in 2017 in Tampere, specializing in nail services. In 2019, the studio became the exclusive representative of the Akzentz brand in Finland. Akzentz Professional develops and manufactures ... -
Improving B2B Sales in the Segment of “Bleisure Clients” through Brand-Awareness and Digital Marketing Activities for The Student Hotel
(2020)The following project-based thesis is focusing on digital marketing. The thesis consists of a theoretical discussion of different types of digital marketing as well as digital marketing planning models and an application ... -
Inbound Digital Marketing Strategy for an Industrial B2B Company with a Complex Sales Process / Case Company X
(2021)Nowadays, companies are constantly struggling to gain and retain customer's attention due to the boisterous and information-packed environment we inhabit. B2B companies with long and complex sales processes often face many ... -
Increasing Brand Awareness Through Social Media Marketing for Software as a Service of EAS
(2022)This product-based bachelor's thesis aimed to investigate how to improve brand awareness through social media marketing for a Sofware as a Service (SaaS). The commissioning company EAS is a Finnish start-up that has succeeded ...













