"consumers" - Selaus asiasanan mukaan Haaga-Helia ammattikorkeakoulu
Viitteet 1-19 / 19
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A study on the Finnish consumers’ attitudes and interest toward Neobanks
(2022)The regulation and practices of the banking sector changed significantly in the wake of the 2008 financial crisis. This change created an opportunity for FinTech companies to enter the market, which has since enhanced and ... -
Building a Modest Fashion Brand
(2021)Our thesis objective is to conduct a product-based thesis by creating a brand guideline for The New Modest. The topics we are going to cover is the modest fashion industry and branding. The modest fashion industry is popular ... -
Consumer Purchase Behaviour in the Luxury Beauty Industry
(2023)This bachelor’s thesis was a study conducted for the Degree Programme International Business with a major in Customer Relationship management and Communication. The study aimed to examine the consumer purchase behaviour ... -
Consumers’ Identity Construction Driving Ethical Consumption Behaviour
(2020)This study was conducted for a bachelor’s thesis in the major of Customer Relationship Management and Communication, with the aim to view how consumers identity construction drives their ethical consumption behaviour. More ... -
Data collection benefits and disadvantages in consumer marketing
(2023)This thesis examines the impact of data analytics on consumer marketing and explores its effects on consumers and broader society. Specifically, it investigates the positive, negative, and ethical implications of consumer ...Rajoitettu käyttöoikeus / Restricted access / Tillgången begränsad -
Digital Marketing: Privacy Concerns of Consumers
(2022)This thesis is a research-oriented report and aims to identify privacy concerns of in online marketing as its main research objective. Furthermore, it analyzes consumer views towards personalized advertisments and consumers’ ... -
Effects of Greenwashing on Consumer Perception
(2021)This research-oriented bachelor’s thesis is part of the requirements of Haaga-Helia’s programme in International Business, major in Customer Relationship Management and Communication. The aim of this thesis is to understand ... -
Explore the impact of fragmented marketing on digital retail in airlines
(2024)In the dynamic environment of digital retail, airlines are increasingly adopting fragmented marketing strategies to target consumers across multiple platforms and channels. This study explores the profound impact of ... -
Finnish Consumers’ Attitudes Towards Sustainable Fashion
(2022)The objective of the thesis is to learn about the attitudes of Finnish people towards sustainable fashion. The aim is to find out through research if consumers in Finland are interested in sustainable fashion consumption ... -
How can Myst1s Gaming develop its E-sports brand based on consumer preferences
(2021)The goal of this thesis was to develop Myst1s Gaming`s E-sports brand based on consumer preferences. The commissioned company is a relatively new start-up and therefore demand for researching the customer motivation is ... -
Key B2C Luxury Brand Marketing Strategies to Establish Strong Relationships with the Modern Consumer of Luxury Fashion
(2023)This Bachelor’s thesis explores key B2C luxury brand marketing strategies to establish strong relationships with the modern consumer of luxury fashion. The aim of this thesis is to understand trends in consumer buying ... -
Leveraging AI-driven ordering and payment systems for Fast-food restaurant consumers satisfaction in the USA and Mexico.
(2024)Due to the technological revolution taking place with artificial intelligence in various fields, the author presents research on the implementation of artificial intelligence in ordering and payment systems in fast-food ... -
Negative media coverage and Consumer Behaviour
(2024)The purpose of this thesis was to examine if negative media coverage influences consumer behaviour of X country’s products. The objectives to study in the thesis include to what extent people are aware of products' origin, ...Rajoitettu käyttöoikeus / Restricted access / Tillgången begränsad -
Perceiving the market dimensions of solid shampoo: European consumption & Mexican
(2023)This research-based thesis will introduce the topic of solid shampoo and its growing popularity in recent years. The objective of the thesis will be stated, along with its significance and relevance in the current hair ... -
Perceptions of circular economy of fashion amongst young adults
(2021)In today's world, global textile industry is one of the largest causes for environmental issues. The current linear system is challenged with circular economy (CE) approach that aims to develop more sustainable systems. ... -
Product Testing of Indonesian Plant-based Snack Foods in Antwerp, Belgium
(2020)The European market is considered to be one of the attractive yet challenging markets for Indonesian products, due to competition, regulation and cultural differences. The commis-sioning company, Adhyata, is a local Belgian ... -
The impact of social media on consumer purchasing behavior
(2020)Nearly 4 billion social media users and 5,19 billion mobile phone users are active today. On a daily basis, 350 Million photos are uploaded on Facebook, over 4 billion likes on Insta-gram, 1 billion hours of videos are ... -
Transparency as a Marketing Method for Product Launches in the Cosmetics Industry
(2021)Transparency has become a trending topic in the cosmetics industry in recent years, and consumers are demanding cosmetics companies to be more transparent with their products and business operations. In late 2019, Shane ... -
Using the Sharing Economy as an Innovative Marketing Approach for Traditional Companies.
(2021)The emergence of the sharing economy phenomenon has posed a big threat to already existing companies who are not in the business sphere as this was made possible through the progression and innovation in Information ...
















