"purchase decisions" - Selaus asiasanan mukaan Haaga-Helia ammattikorkeakoulu
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Product Design that Supports Purchase Decisions: a Marketing Perspective for Designers
(2020)In the exceptional year of 2020 with turbulent business to business conditions, this study uncovers how the buyer’s needs can be factored into digital product design. Key findings function as a basis to adapt a product and ... -
The Effects of Video Game Industry Controversies on Young Adults’ Purchase Intentions
(2023)The aim of this research-based thesis is to investigate and draw conclusions upon the effects of views of video game industry controversies on consumers’, in this case young adults’ aged 18-30, purchase intentions. The ...
