This bachelor’s thesis is a project commissioned by Havain Oy, a third-party design and marketing agency in Espoo, Finland. The final objective of the project is to create and to execute a one-month plan for Havain’s ...

Throughout the last decade, globalization and digitalization have changed the world of business dramatically. As a result, the glories days of word-of-mouth and cold calling have gone completely. Although nowadays companies ...

Generating high-quality website traffic is one of the prerequisites to be able to attract people with a specific interest to a webpage and convert them into high-quality leads. To acquire leads, in the digital age, companies ...

This thesis delves into the world of digital distribution and the marketing of music, from the viewpoint of an independent musician. It aims to answer the following research question: “How to sell and market music as an ...