This thesis has two main objectives: 1) To determine the methods, tools and considerations needed to implement effective organic digital marketing and then relate them back to SMEs through a three-phase process model, ...

This Bachelor’s thesis analyses and examines selected digital marketing tactics of a case company called Saleduck. The overall objective is to design a digital marketing plan for the case company, which would help the ...

With the development of technology and new customer touchpoints, the primary aim of the thesis is to determine out the connection between digital marketing and event management. The sources of the thesis are in the form ...

Digital marketing is transforming all the time due to technological advancements. This qualitative study aims to determine impacts artificial intelligence brings to digital marketing. The researcher’s objective was to ...

This bachelor’s thesis is a project commissioned by Havain Oy, a third-party design and marketing agency in Espoo, Finland. The final objective of the project is to create and to execute a one-month plan for Havain’s ...

Throughout the last decade, globalization and digitalization have changed the world of business dramatically. As a result, the glories days of word-of-mouth and cold calling have gone completely. Although nowadays companies ...

Generating high-quality website traffic is one of the prerequisites to be able to attract people with a specific interest to a webpage and convert them into high-quality leads. To acquire leads, in the digital age, companies ...

This thesis delves into the world of digital distribution and the marketing of music, from the viewpoint of an independent musician. It aims to answer the following research question: “How to sell and market music as an ...

The purpose of this thesis is to provide understanding of Vietnamese consumer’s online behaviour. This is done through an examination of Vietnamese consumers’ online behaviour regarding digital and social media, as well ...

This project-based thesis discusses digital marketing, and digital marketing planning models. The purpose of this thesis was to study digital marketing and create a digital marketing plan for the case company, Finland ...