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Tiedostoon pääsyä rajoitettu

Developing organic digital marketing processes in SMEs: A single-case study of a Finnish SME 

Hanley, Kevin (2019)
This thesis has two main objectives: 1) To determine the methods, tools and considerations needed to implement effective organic digital marketing and then relate them back to SMEs through a three-phase process model, ...
Tiedostoon pääsyä rajoitettu

Digital Marketing Plan for Saleduck 

Päärnilä, Charlotta (2019)
This Bachelor’s thesis analyses and examines selected digital marketing tactics of a case company called Saleduck. The overall objective is to design a digital marketing plan for the case company, which would help the ...
Tiedostoon pääsyä rajoitettu

Digital Marketing Plan for an International Event. Case: Guinness Sauna event. 

Nguyen, Vu Que Anh (2019)
With the development of technology and new customer touchpoints, the primary aim of the thesis is to determine out the connection between digital marketing and event management. The sources of the thesis are in the form ...
Tiedostoon pääsyä rajoitettu

The Silent Giant of Marketing: How Artificial Intelligence is Revolutionising Digital Marketing 

Mozeryte, Guoda (2019)
Digital marketing is transforming all the time due to technological advancements. This qualitative study aims to determine impacts artificial intelligence brings to digital marketing. The researcher’s objective was to ...
Tiedostoon pääsyä rajoitettu

Facebook marketing plan for a Digital Sales Company - Case Havain 

Nguyen, Huong (2019)
This bachelor’s thesis is a project commissioned by Havain Oy, a third-party design and marketing agency in Espoo, Finland. The final objective of the project is to create and to execute a one-month plan for Havain’s ...
Tiedostoon pääsyä rajoitettu

Digital marketing plan for a Finnish startup company with a limited budget: Case: PrimerDigital Oy 

Radchenko, Andrei (2019)
Throughout the last decade, globalization and digitalization have changed the world of business dramatically. As a result, the glories days of word-of-mouth and cold calling have gone completely. Although nowadays companies ...
Tiedostoon pääsyä rajoitettu

How to use inbound marketing to increase organic website traffic : Case: Youredi 

Babati, Barbara (2019)
Generating high-quality website traffic is one of the prerequisites to be able to attract people with a specific interest to a webpage and convert them into high-quality leads. To acquire leads, in the digital age, companies ...
Tiedostoon pääsyä rajoitettu

Selling and marketing music through digital platforms as an independent musician 

Salo, Mikael Otto-Iivari (2019)
This thesis delves into the world of digital distribution and the marketing of music, from the viewpoint of an independent musician. It aims to answer the following research question: “How to sell and market music as an ...
Tiedostoon pääsyä rajoitettu

The digital marketing landscape in the Vietnamese market 

Phung, Ha (2019)
The purpose of this thesis is to provide understanding of Vietnamese consumer’s online behaviour. This is done through an examination of Vietnamese consumers’ online behaviour regarding digital and social media, as well ...
Tiedostoon pääsyä rajoitettu

Digital Marketing Plan for Finland International Education 

Home, Lotta (2019)
This project-based thesis discusses digital marketing, and digital marketing planning models. The purpose of this thesis was to study digital marketing and create a digital marketing plan for the case company, Finland ...
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Opinnäytteen tasoAMK-opinnäytetyöYlempi AMK-opinnäytetyöKoulutusalaLiiketalous, hallinto ja markkinointiTieto- ja viestintätekniikkaTekijäBabati, Barbara (1)Hanley, Kevin (1)Home, Lotta (1)Mozeryte, Guoda (1)Nguyen, Huong (1)Nguyen, Vu Que Anh (1)Niemelä, Hanna (1)O'Shea, Michael (1)Phung, Ha (1)Päärnilä, Charlotta (1)... Katso lisääAsiasanat / Avainsanat
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content marketing (3)data (2)marketing planning (2)search engine optimization (2)social media marketing (2)action research (1)advertising (1)algorithm (1)Artificial intelligence (1)... Katso lisääOpinnäytetyön tilaaja/toimeksiantajaAndrei Radchenko (1)Finland International Education (1)Hanna Niemelä (1)Havain Oy (1)Kevin Hanley (1)Michael O'Shea (1)VU QUE ANH NGUYEN (1)OikeudetAll rights reserved. This publication is copyrighted. You may download, display and print it for Your own personal use. Commercial use is prohibited.Julkaisuvuosi2019 (12)
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