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Business Roles in Creating Value from Data in Collaborative Networks
(Springer, Cham, 2018)
The present study investigates activities and actors’ roles in how companies utilize and adopt big data and cognitive systems in their business processes. Based on the literature review, a qualitative analysis of 18 in-depth ...
Characteristics of Successful Sales Interaction in B2B Sales Meetings
(World Academy of Science, Engineering and Technology, 2015)
The value of co-creation has gained much attention in sales research, but less is known about how salespeople and customers interact in the authentic business to business (B2B) sales meetings. The study presented in this ...
Managing Emotional Requirements in a Context-Aware Mobile Application for Tourists
(Kassel University Press, 2018)
The objective of this study was to unveil the importance of emotions and feelings in developing mobile-based tourism applications. We gathered and analyzed emotional requirements to develop a mobile context-aware application ...
Digital Service Design for Service-Oriented Business Models
(Laurea ammattikorkeakoulu, 2015)
Today, digital solutions are integral and strategic parts of most service-oriented organizations. Similarly, the ICT (information and communication technologies) sectors are also moving towards service-oriented business ...
An interactive and augmented learning concept for orientation week in higher education
(Springer, 2018)
This paper details the concept development process for an interactive and augmented reality based application that compensates for attending Orientation Week at a higher education institution. The application will help ...
Doubts and Risks in the Buying and Purchasing Processes of Business Buyers
(Springer, Cham, 2017)
This paper aims to reveal the nature of doubts and risks that may cause business buyers to resist making a purchasing decision or proceeding in the business-to-business (B2B) buying process. Much sales literature has focused ...
Gender Differences in Perceptions of Conventional Video, Virtual Reality and Augmented Reality
(Kassel University Press, 2019)
The user’s emotional involvement plays an important role in adopting new technologies. The level of engagement with and adoption of new digital applications depends on various personal, contextual, and emotional factors. ...
Triggering effects of mobile video marketing in nature tourism: Media richness perspective
(Elsevier, 2019)
The aim of this study was to investigate videos as potential triggers of behavior. Therefore, we applied the theories of triggers and media richness to learn about the triggering efficiency of mobile marketing videos on ...
Interactive Machine Learning: Managing Information Richness in Highly Anonymized Conversation Data
(Springer, 2019)
This case study focuses on an experiment analysing textual conversation data using machine learning algorithms and shows that sharing data across organisational boundaries requires anonymisation that decreases that data’s ...
Social Media and Social Bonding in Students' Decision-Making Regarding Their Study Path
(IGI Global, 2021)
Students are often unsure of how to select the right study path at a higher educational institution. They either lack knowledge of a proposed study path or they do not manage to learn more before making their selection. ...