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The social dimension of frugal innovation
(Inderscience publishers, 2020)
In the layperson’s mind, the term frugal innovation evokes ideas of
frugality and cheap solutions. Experts share a broader understanding of frugal innovation as the ability to do more with less by increasing business and ...
Interactive value formation: Drivers and outcomes from Airbnb guests’ perspectives
(Taylor & Francis, 2020)
This study explores interactive value formation, particularly the Received 5 May 2020 underlying drivers of three value outcomes in the Airbnb context: Accepted 22 September co-creation, co-destruction and co-recovery. The ...
Digital transformation and value-based selling activities: seller and buyer perspectives
(Emerald Group, 2021)
Purpose
This study aimed to examine the digital transformation of business-to-business (B2B) sales and its effects on the management of value-based selling.
Design/methodology/approach
The study adopted a qualitative ...