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Use numbers not words! Communicating hotels’ cleaning programs for COVID-19 from the brand perspective
(Elsevier, 2021)
After hotels in many countries were forced to close in government-imposed lockdowns during the COVID-19 pandemic, there is an inherent need to communicate how they deal with the coronavirus to motivate guests to visit. ...
Negative memorable experience: North American and British Airbnb guests’ perspectives
(Emerald, 2020)
Abstract
Purpose – This paper aims to explore the components of a negative memorable Airbnb experience.
Design/methodology/approach – Two studies of North American and British nationals were conducted
online using an ...