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The brand personality of selected universities of technology in South Africa: A content analysis of their strategic plans
(2021)
In the emerging digital age, universities seek to differentiate their brands through social media, websites and strategic plans, which reflect those activities that cannot necessarily be digitised. How a company presents ...
Investigating the effectiveness of digital marketing to attract prospective students to study at the University of Technology, Gauteng Province, South Africa
(2023)
Tertiary education demand is on the rise globally as a result of more knowledge-based and innovation-driven economies. Universities worldwide work to attract prospective students, widen their networks, improve their standing ...