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Building digital business capabilities in B2B organisation in Finland
(2021)
Taking advantage of digital business has become a cornerstone of today’s commercial success. There is a lot of criticism over B2B companies’ capabilities to execute digital driven strategies in Finland and it is suggested ...
Managing Digitalization Challenges with Amazon Web Services.
(2022)
Digitalization is a term that has been used for more over two decades. However, there are still numerous problems and challenges that plague the numerous institutions and organizations that seek to leverage technology on ...
The impact of digital technologies on international business practices
(2024)
Digital technology has allowed organizations to increase their product and service reach internationally. Businesses can seize the opportunity to enhance operational efficiency and acquire a competitive edge on a global ...
Creating engaging marketing in TikTok for football teams
(2022)
This research-based thesis focuses on researching Tiktok marketing and more specifically, what makes football related Tiktok marketing engaging.
TikTok is a huge platform that has been gaining momentum during the last ...
CITYZER Observation Network and Data Delivery System
(Copernicus Publ., 2020)
CITYZER develops new digital services and prod-ucts to support decision-making processes related to weatherand air quality in cities. This includes, for example, earlywarnings and forecasts (0–24 h), which ...
An outcome of expert-oriented digitalization of university processes
(Springer Science and Business Media, 2020)
Digitalization challenges the way in which business processes are seen. The potential for enhancement is even recognized in business areas that traditionally have little to do with IT. Even though universities have ...
Digital transformation and value-based selling activities: seller and buyer perspectives
(Emerald Group, 2021)
Purpose
This study aimed to examine the digital transformation of business-to-business (B2B) sales and its effects on the management of value-based selling.
Design/methodology/approach
The study adopted a qualitative ...
Leveraging Digital Tools for Enhancing Investment Promotion in Small OECD Economies
(2024)
This thesis focuses on examining the strategies, approaches, and outcomes related to digitalisation efforts within investment promotion agencies (IPAs) operating in small economies that are members of the Organisation for ...