Haku
Viitteet 1-6 / 6
Aistimarkkinoinnin hyödyt asiakaskokemuksen valossa
(2021)
Tämän opinnäytetyön tavoitteena on tutkia, kuinka aistimarkkinoinnin avulla voidaan luoda parempia asiakaskokemuksia ja miten aistimarkkinointia voidaan toteuttaa. Jotta lukija ymmärtäisi kokonaisuuden, jossa aistimarkkinointi ...
Joulun sydäntä etsimässä: Millainen on autenttinen suomalainen joulukokemus?
(2021)
Joulu on monelle rakas juhla, joka tuo valoa talven pimeyteen. Portti Jouluun -joulupiha on Espoossa toimiva joulumatkailukohde, joka viime kaudella keräsi yli 1500 vierasta puolessatoista kuukaudessa. Kohdetta halutaan ...
Triggering effects of mobile video marketing in nature tourism: Media richness perspective
(Elsevier, 2019)
The aim of this study was to investigate videos as potential triggers of behavior. Therefore, we applied the theories of triggers and media richness to learn about the triggering efficiency of mobile marketing videos on ...
Deepfake consumer reviews in tourism: Preliminary findings
(Elsevier, 2021)
Highlights
• Deepfake text is increasingly difficult to distinguish from human-authored text.
• Computer-generated consumer reviews will have a high impact for tourism management.
• Deepfake reviews resemble other ...
Use numbers not words! Communicating hotels’ cleaning programs for COVID-19 from the brand perspective
(Elsevier, 2021)
After hotels in many countries were forced to close in government-imposed lockdowns during the COVID-19 pandemic, there is an inherent need to communicate how they deal with the coronavirus to motivate guests to visit. ...
Drivers of organizational adoption of automation
(Pergamon., 2021)
Highlights
• Organizational adoption of automation is made possible by technological progress
• Labor shortage, due to demographic change, livability, and labor mobility, calls for automation.
• Customer characteristics ...