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Digital Marketing Plan. Case Company
(2020)
This product-based thesis work describes the research and development of a digital marketing plan for a commissioned company. The company is a small-sized B2B (business to business) and B2C (business to consumer) interior ...
Digital Marketing Plan Steni Finland Oy
(2020)
Digital marketing is a constantly growing trend that has overtaken the traditional offline marketing methods. It provides a way of reaching larger audiences in real-time regardless of location. Digital marketing provides ...
Planning the Service Design of a Pop Up Cafe
(2020)
This thesis provides a theory framework and a detailed explanation on how the author was able to plan and curate a pop-up café in Helsinki, Finland. The focus in the theory is on event planning, service design, and strategic ...
Five golden recommendations for social media practices in trade media marketing
(2021)
How to combine traditional marketing and social media marketing most effectively? The research question is based on the objective to find the best social media practices for trade media marketing to achieve high outreach ...
Instagram and YouTube Guide for Dance School in Finland - Case KETO (Keski Uudenmaan Tanssiopisto)
(2020)
This Bachelor’s thesis is a product-based study. This thesis is aimed at giving the guidance of utilizing Instagram and YouTube to a company named Keski Uudenmaan Tanssiopisto oy where the author did an internship for 2.5 ...
How to improve customer engagement by Email Marketing.
(2020)
The goal of this research was to investigate whether the marketing channel that the case company is using was suitable for them or not. Moreover, the aim was giving suggestions and recommendations on how they can improve ...
Marketing and Communication guidebook for Company X
(2020)
The marketing and communication field is forever evolving. Companies have to find the best solutions for them in order to attract visibility.
The objective of this product-based thesis was to create a marketing and ...
Digital Marketing Plan for an International Event. Case: Guinness Sauna event.
(2019)
With the development of technology and new customer touchpoints, the primary aim of the thesis is to determine out the connection between digital marketing and event management. The sources of the thesis are in the form ...
Digital marketing plan for a mobile application: Case Memoa
(2021)
This is a project-based thesis with an aim to create a digital marketing plan for a flashcard application called Memoa. Memoa is an independent mobile application that is under development. Before the app is released, it ...
Traditional and Digital Marketing Towards Generation Z
(2020)
In the thesis will be discussed the types of marketing tools that can be used to fully utilise the potential that the two very different marketing strategies have. On one hand, marketeers can use the traditional marketing ...