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Digital Marketing Plan. Case Company
(2020)
This product-based thesis work describes the research and development of a digital marketing plan for a commissioned company. The company is a small-sized B2B (business to business) and B2C (business to consumer) interior ...
Digital Marketing Plan for an International Event. Case: Guinness Sauna event.
(2019)
With the development of technology and new customer touchpoints, the primary aim of the thesis is to determine out the connection between digital marketing and event management. The sources of the thesis are in the form ...
Digital marketing plan for a mobile application: Case Memoa
(2021)
This is a project-based thesis with an aim to create a digital marketing plan for a flashcard application called Memoa. Memoa is an independent mobile application that is under development. Before the app is released, it ...
Digital marketing plan for Noxam Oy
(2021)
This product-based thesis focuses on the research and creation of a digital marketing plan
for a commissioned company. The company is a medium-sized cleaning and maintenance
service provider, located in the capital ...
Creating a marketing communication plan for a small B-to-B consulting company
(2019)
This master thesis studies integrated marketing communication framework and strategic planning. The aim is to create a communication plan for a case company.
The literature review introduces key concepts related to ...
Digital Marketing Plan for Petiscaria Restaurant
(2021)
This document is a product-oriented thesis introducing a digital marketing plan for a Portuguese restaurant called Petiscaria. The commissioning party is located in Hielatahden Kauppahalli, in the centre of Helsinki, which ...
Social Media Marketing plan for Hard Rock Cafe Helsinki
(2020)
The importance of social media marketing for brands relies on its ability to reach target audience cost-effectively and in a measurable way. Therefore, the goal of this thesis is to create social media marketing plan for ...