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Digital transformation and value-based selling activities: seller and buyer perspectives
(Emerald Group, 2021)
Purpose
This study aimed to examine the digital transformation of business-to-business (B2B) sales and its effects on the management of value-based selling.
Design/methodology/approach
The study adopted a qualitative ...
Digital Amnesia and Personal Dependency in Smart Devices: A Challenge for AI
(Satakunta University of Applied Sciences, 2019)
The terms “digitalization” and “artificial intelligence” have become buzzwords in contemporary society. We read and hear these terms in the media on an almost daily basis. Digitalization has affected modern life significantly, ...