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Multi-Sensory brand experience in an airport restaurant
(2019)
This thesis explores phenomenon of multi-sensory brand experience, later on applying the findings to a restaurant Nordic Kitchen, located in Helsinki-Vantaa airport. Nordic Kitchen belongs to a large food-service company ...
Social media marketing plan for Evento
(2020)
This is a product-based thesis for Evento, a magazine for event professionals in Finland. The final product is a social media marketing plan for the commissioning party concentrating especially on raising the customer ...
Planning an event: Chrizay live at Hard Rock Cafe
(2021)
This thesis was commissioned by Hard Rock Cafe Helsinki. The idea of the thesis was a personal interest as well as a plan with the live music coordinator of Hard Rock Cafe Hel- sinki to create an event that was something ...
Digital Marketing Plan for Petiscaria Restaurant
(2021)
This document is a product-oriented thesis introducing a digital marketing plan for a Portuguese restaurant called Petiscaria. The commissioning party is located in Hielatahden Kauppahalli, in the centre of Helsinki, which ...
Enhancing Restaurant Visibility: Standardised Handbook for Food Presentation on Social Media
(2023)
This product-based standardised handbook is commissioned by Beijing8 Suomi. The aim of this thesis is to help develop restaurant standardised handbook for food presentation on social media enhancing restaurant´s visibility. ...
Business Plan for A Fast-Casual Indonesian Restaurant
(2023)
This thesis was completed in two semester during the author's final study programme at Haaga-Helia. The objective of this product-oriented thesis was to create a comprehensive business plan for an outstanding Indonesian ...
Business plan for Korean Bistro in Helsinki
(2022)
The aim of this thesis is to develop a realistic business plan for starting a Korean Bistro that would be located particularly in the prime and well-traffic customer areas in Helsinki. Unlike many other Asian cuisine ...
Small booklet: How to integrate ‘FOMO’ in the social media marketing strategy of hotels
(2022)
This is a product-based thesis written for the marketing department of hotels. The main aim of this thesis is to provide hotels with information about FOMO marketing, and how to inte-grate this into their social media ...
Staging experiences in a toy store
(2023)
It has been recognized that instead of buying new products consumers value experiences that engage them in personal and memorable way. Real life experiences, such as attending live events, are preferred over material goods ...
Using Instagram for restaurant marketing
(2022)
This is a research -based thesis and this study's objective is to examine the potential of Instagram for restaurant marketing. The impacts of Instagram marketing in the Helsinki restaurant industry are the focus of this ...