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Kivijalkakahvilan tunnettuuden lisääminen Instagramin avulla. Case: St. George Bakery
(2020)
Tämän opinnäytetyön tavoitteena oli lisätä kivijalkakahvilan tunnettuutta Instagramin avulla. Tutkimusongelmana oli selvittää eri tapoja tunnettuuden lisäämiseen Instagramissa ja sen lisäksi haluttiin tutkia vaikuttaako ...
The role of Instagram influencers and their impact on millennials' consumer behaviour
(2020)
Since social media is becoming a bigger part of our everyday life, businesses have no other choice but join in the world of social media themselves too. Social media can increase the sales and website traffic if it’s used ...
Hotel content marketing in Instagram, targeting millennials
(2021)
This is a research-based thesis, which aims to explore millennial Instagram users’ perceptions of content marketing of hotels in Instagram. This study investigates correlative elements between hotel content marketing and ...
Creating a 2-part travel-themed podcast
(2021)
The aim of this product-based thesis is to discover how to create a 2-part travel-themed podcast series. The objectives are exploring theory related to podcasting, experience economy, storytelling and how podcasting affects ...
Gamification and modern digital tools as the main methods of coffee truck business concept
(2023)
There is an array of existing coffee shops and cafes that operate both worldwide and locally. Different cafes have own unique concepts, offers and products. The topic of the report will be the new coffee shop concept that ...
Travel package for young customer segment
(2023)
In today's world, characterized by a generation of young and adventurous travellers aged 18-30, the demand for travel experiences tailored to their preferences has reached unprecedented heights. This cohort seeks travel ...
SATTE travel fair as a platform to expand the business of Indian outbound travel market to Nordic and Baltic travel industries
(2020)
India is the second largest most populated country in the world. The country tagged as an economically fastest growing country. Due to its economic growth, the earnings of Indians are highly increasing than ever before. ...
Successful brand development ideas for a start-up company in a tourism industry.
(2020)
This thesis has been conducted in the category of an analytical product-oriented thesis and researches brands, brand development, and social media marketing in the context of the tourism industry. The main objective is to ...
Finns` image of Bulgaria as a travel destination
(2023)
The topic of this thesis is Finns' image of Bulgaria as a travel destination. The primary goal of this thesis research is to find out how Finns' see Bulgaria as a tourist destination and why they want to travel there. ...
Fishing Tourism and Its International Marketing in Finland
(2022)
In addition to considering fishing as an important part of Finland’s traditional economy structure, fishing activities are strongly connected to tourism and experience economy. In 2017-2018, Finnish fishing tourism generated ...