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The Challenges of Content Creation in Fast-Moving Consumer Goods Marketing in Central and Eastern Europe
(2020)
This Bachelor’s Thesis examines the challenges content creators face when creating content for the marketing purposes in Central and Eastern Europe (CEE). The primary objective of the study was to identify the challenges ...
How can Myst1s Gaming develop its E-sports brand based on consumer preferences
(2021)
The goal of this thesis was to develop Myst1s Gaming`s E-sports brand based on consumer preferences. The commissioned company is a relatively new start-up and therefore demand for researching the customer motivation is ...
B2B Marketing Strategy – How to Build Company Presence in the Chinese Market: Case Study Unigraf Oy
(2021)
The objective of this project-based thesis was to produce a guidebook for the case company to understand the Chinese market better and eventually build a company presence in China. The guide offers information that is ...
Ways multilevel marketing companies attract participants with their online presence
(2021)
Multilevel marketing (MLM) is a form of direct selling, where participants can earn profits or bonuses by selling the product and recruiting others to join.
Pyramid schemes work with a similar structure, but in pyramid ...
Approaching LinkedIn marketing with new perspectives in modern era
(2023)
This bachelor’s thesis researches how modern professionals approach using LinkedIn for their marketing purposes. The aim of this thesis is to gain understanding, on how to approach using LinkedIn, in order to gain value ...
Triggering effects of mobile video marketing in nature tourism: Media richness perspective
(Elsevier, 2019)
The aim of this study was to investigate videos as potential triggers of behavior. Therefore, we applied the theories of triggers and media richness to learn about the triggering efficiency of mobile marketing videos on ...