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Shava Sofy -Personal branding on Instagram
(2020)
This thesis examines the personal branding of Instagram influencer Shava Sofy. The over-all focus and objective of this thesis revolved around the re-established personal brand, and how the follower base would perceive the ...
Instagram Content Management for Fashion eCommerce Stores. Permanent and Ephemeral Content as Promotional Tools
(2020)
This thesis research aims to identify how permanent and ephemeral content should be applied on Instagram to promote fashion-oriented eCommerce stores efficiently. The research begins with background information on the ...
Impact of Finnish and Swedish Instagram influencers on Finnish consumers
(2021)
This bachelor’s thesis study researched how consumers perceive influencer marketing and what are the reasons why consumers follow Swedish and Finnish influencers. The research question was build based on the objectives: ...
Kivijalkakahvilan tunnettuuden lisääminen Instagramin avulla. Case: St. George Bakery
(2020)
Tämän opinnäytetyön tavoitteena oli lisätä kivijalkakahvilan tunnettuutta Instagramin avulla. Tutkimusongelmana oli selvittää eri tapoja tunnettuuden lisäämiseen Instagramissa ja sen lisäksi haluttiin tutkia vaikuttaako ...
Instagram Marketing Plan for Bobachik Restaurant
(2021)
The commissioner of this thesis, Bobachik, is a small Vietnamese restaurant that just opened at the beginning of February 2021. It faces the problem of not being better known to customers due to the impact of the COVID-19 ...
Hotel content marketing in Instagram, targeting millennials
(2021)
This is a research-based thesis, which aims to explore millennial Instagram users’ perceptions of content marketing of hotels in Instagram. This study investigates correlative elements between hotel content marketing and ...
Marketing strategies and their psychological impact on customers in 2020
(2021)
This thesis will examine the question of how promotion works and influences users psychologically. Proving the point that advertising, in general, has quite a complex set of various tools and tricks to prompt a buyer to ...
Building an Instagram Community to Boost Media Attention for a 3D Software Company. Case: Grib3D
(2019)
This Bachelor’s thesis is a project-based thesis. Through this project, the case company Grib3D, a 3D mobile modelling software company, is expected to gain a wider audience range through Instagram as a social media ...
Social Media Marketing Plan - Case Company X
(2023)
This bachelor’s thesis focuses on creating a social media marketing plan for commission com-pany. As they have requested this thesis uses the term company X. The company doesn’t have an existing plan so making one is very ...
The effectiveness of Social Media Marketing in Modern Business
(2021)
In today’s business world social media plays an important role. Social media marketing is the type of marketing which creates recognition, action and awareness of any business and products. Now a days social media is used ...