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Creating Visual Identity and Brand Guidelines to achieve Consistency in Brand Experience – Case Kokonat
(2020)
Many marketers acknowledge the importance of building and managing a brand. However, the process of creating a visual brand identity tends to be overlooked. In many cases, the visual identity is solely associated with the ...
The Challenges of Content Creation in Fast-Moving Consumer Goods Marketing in Central and Eastern Europe
(2020)
This Bachelor’s Thesis examines the challenges content creators face when creating content for the marketing purposes in Central and Eastern Europe (CEE). The primary objective of the study was to identify the challenges ...
Finnish Values in the Global Branding of Marimekko, Kyrö Distillery and Goodio
(2021)
This thesis examines how Finnish values can be perceived in the branding strategies of the case companies Marimekko, Kyrö Distillery and Goodio, which are all active internationally, and how they can use their "finnishness” ...
The brand personality of selected universities of technology in South Africa: A content analysis of their strategic plans
(2021)
In the emerging digital age, universities seek to differentiate their brands through social media, websites and strategic plans, which reflect those activities that cannot necessarily be digitised. How a company presents ...
Hotel content marketing in Instagram, targeting millennials
(2021)
This is a research-based thesis, which aims to explore millennial Instagram users’ perceptions of content marketing of hotels in Instagram. This study investigates correlative elements between hotel content marketing and ...
How can Myst1s Gaming develop its E-sports brand based on consumer preferences
(2021)
The goal of this thesis was to develop Myst1s Gaming`s E-sports brand based on consumer preferences. The commissioned company is a relatively new start-up and therefore demand for researching the customer motivation is ...
Digital Marketing Plan: Gina Tricot Oy
(2021)
The aim of this thesis is to develop a digital marketing plan for the case company in B2C
context. The objective of the thesis is to find out what digital platforms/ tools work best for
the case company to generate more ...
Digital Marketing Plan for Petiscaria Restaurant
(2021)
This document is a product-oriented thesis introducing a digital marketing plan for a Portuguese restaurant called Petiscaria. The commissioning party is located in Hielatahden Kauppahalli, in the centre of Helsinki, which ...
Investigation and Analysis of Nike Product Marketing Strategy
(2023)
With the increasing demand for mass sports consumption, the development of the sports goods
industry will enter a new era. However, the competition between international sports brands and
domestic local brands is also ...
Collaboratively and Sustainably Marketing Company X’s Innovation
(2021)
To address the plastic waste problem, Company X has developed a unique sustainable in-novation. Given the complexities of sustainability, it is not immediately clear how these novel materials and products should be marketed. ...