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Five golden recommendations for social media practices in trade media marketing
(2021)
How to combine traditional marketing and social media marketing most effectively? The research question is based on the objective to find the best social media practices for trade media marketing to achieve high outreach ...
Marketing strategies for attracting tourists from Russia, Finland and Estonia. Case company Delta Apartments.
(2020)
Tourism is highly international and fast-growing industry and aims to create a unique experience for tourists. Tourists need places to stay during their visits, which is why the accommodation sector exists in the tourism ...
Digital marketing plan for a mobile application: Case Memoa
(2021)
This is a project-based thesis with an aim to create a digital marketing plan for a flashcard application called Memoa. Memoa is an independent mobile application that is under development. Before the app is released, it ...
Verifying Home-Grooming Business Idea
(2020)
The report explains how service design process help in verifying a business idea by testing a prototype and visualise the business idea with a business model canvas.
Barbering services has not changed for a long time, a ...
Finnish Values in the Global Branding of Marimekko, Kyrö Distillery and Goodio
(2021)
This thesis examines how Finnish values can be perceived in the branding strategies of the case companies Marimekko, Kyrö Distillery and Goodio, which are all active internationally, and how they can use their "finnishness” ...
Creation of an Alcohol Advertising Company
(2020)
The goal of this bachelor’s thesis is to craft an effective marketing plan for JuiceUp Oy, which is in the process of being created by the authors of this document. It will provide bars, clubs and other venues with phone ...
Instagram Marketing Plan for Bobachik Restaurant
(2021)
The commissioner of this thesis, Bobachik, is a small Vietnamese restaurant that just opened at the beginning of February 2021. It faces the problem of not being better known to customers due to the impact of the COVID-19 ...
B2B Marketing Strategy – How to Build Company Presence in the Chinese Market: Case Study Unigraf Oy
(2021)
The objective of this project-based thesis was to produce a guidebook for the case company to understand the Chinese market better and eventually build a company presence in China. The guide offers information that is ...
Gamification and modern digital tools as the main methods of coffee truck business concept
(2023)
There is an array of existing coffee shops and cafes that operate both worldwide and locally. Different cafes have own unique concepts, offers and products. The topic of the report will be the new coffee shop concept that ...
Developing a sports coaching business
(2023)
This thesis aims to explore the process of starting a sports coaching business in Finland using the author's inherent skills, knowledge, and experience as a semi-professional Racketlon player on the World Racketlon tour. ...