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Instagram Content Management for Fashion eCommerce Stores. Permanent and Ephemeral Content as Promotional Tools
(2020)
This thesis research aims to identify how permanent and ephemeral content should be applied on Instagram to promote fashion-oriented eCommerce stores efficiently. The research begins with background information on the ...
Impact of Finnish and Swedish Instagram influencers on Finnish consumers
(2021)
This bachelor’s thesis study researched how consumers perceive influencer marketing and what are the reasons why consumers follow Swedish and Finnish influencers. The research question was build based on the objectives: ...
The role of Instagram influencers and their impact on millennials' consumer behaviour
(2020)
Since social media is becoming a bigger part of our everyday life, businesses have no other choice but join in the world of social media themselves too. Social media can increase the sales and website traffic if it’s used ...
Attitude toward consumption of organic rice in Helsinki
(2020)
The paper was a research on the matter of customer behavior and attitude in relation to rice and organic rice products in Finland, particularly in Helsinki. In the procedure to find out the answer, the theories of customer ...
How can Myst1s Gaming develop its E-sports brand based on consumer preferences
(2021)
The goal of this thesis was to develop Myst1s Gaming`s E-sports brand based on consumer preferences. The commissioned company is a relatively new start-up and therefore demand for researching the customer motivation is ...
Which social media platforms influence consumer behaviour the most?
(2020)
This thesis examines the impact that different social media platforms have on consumer
behaviour. For many business their social media channels are crucial in their marketing
campaigns, but some companies still fail to ...
Unveiling the Challenges of Converting Online Popularity into Sales in Small Fashion Brands
(2023)
This bachelor’s thesis for the Degree Programme in International Business with a major in Customer Relationship management and Communication was conducted to examine the challenges that small fashion businesses face in ...
Influencer marketing on social media: Impact on brand perception and consumer behaviour in fashion industry
(2023)
This research was conducted to gather information regarding the impact social media influencers have on consumer behaviour and the perception of brands involved in influencer marketing within the fashion industry. The study ...
Travel package for young customer segment
(2023)
In today's world, characterized by a generation of young and adventurous travellers aged 18-30, the demand for travel experiences tailored to their preferences has reached unprecedented heights. This cohort seeks travel ...
Building a Modest Fashion Brand
(2021)
Our thesis objective is to conduct a product-based thesis by creating a brand guideline for The New Modest. The topics we are going to cover is the modest fashion industry and branding. The modest fashion industry is popular ...