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Planning the Service Design of a Pop Up Cafe
(2020)
This thesis provides a theory framework and a detailed explanation on how the author was able to plan and curate a pop-up café in Helsinki, Finland. The focus in the theory is on event planning, service design, and strategic ...
Five golden recommendations for social media practices in trade media marketing
(2021)
How to combine traditional marketing and social media marketing most effectively? The research question is based on the objective to find the best social media practices for trade media marketing to achieve high outreach ...
Instagram and YouTube Guide for Dance School in Finland - Case KETO (Keski Uudenmaan Tanssiopisto)
(2020)
This Bachelor’s thesis is a product-based study. This thesis is aimed at giving the guidance of utilizing Instagram and YouTube to a company named Keski Uudenmaan Tanssiopisto oy where the author did an internship for 2.5 ...
Digital marketing plan for a mobile application: Case Memoa
(2021)
This is a project-based thesis with an aim to create a digital marketing plan for a flashcard application called Memoa. Memoa is an independent mobile application that is under development. Before the app is released, it ...
The role of Instagram influencers and their impact on millennials' consumer behaviour
(2020)
Since social media is becoming a bigger part of our everyday life, businesses have no other choice but join in the world of social media themselves too. Social media can increase the sales and website traffic if it’s used ...
Digital marketing plan for Noxam Oy
(2021)
This product-based thesis focuses on the research and creation of a digital marketing plan
for a commissioned company. The company is a medium-sized cleaning and maintenance
service provider, located in the capital ...
Digital Marketing Plan for Beautyko Import Oy to Expand Its Online Store to Sweden
(2021)
The objective and outcome of this thesis project were to give recommendations for Beautyko Import Oy on gaining brand awareness, online presence, and customers in Sweden. Beautyko Import is a Finnish e-commerce company ...
Digital Marketing Plan for Vaatepuu Oy.
(2021)
This is a project-based thesis for a Finnish-based clothing rental company, Vaatepuu Oy. The project objective was to improve their current online presence and present different ways to optimise their current digital ...
Instagram Marketing Plan for Bobachik Restaurant
(2021)
The commissioner of this thesis, Bobachik, is a small Vietnamese restaurant that just opened at the beginning of February 2021. It faces the problem of not being better known to customers due to the impact of the COVID-19 ...
Improving B2B Sales in the Segment of “Bleisure Clients” through Brand-Awareness and Digital Marketing Activities for The Student Hotel
(2020)
The following project-based thesis is focusing on digital marketing. The thesis consists of a theoretical discussion of different types of digital marketing as well as digital marketing planning models and an application ...