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The brand personality of selected universities of technology in South Africa: A content analysis of their strategic plans
(2021)
In the emerging digital age, universities seek to differentiate their brands through social media, websites and strategic plans, which reflect those activities that cannot necessarily be digitised. How a company presents ...
Seniors on board! Customer retention among +55-year-old customers. Case TUI.
(2019)
Travelling has been an essential part of people’s lives for long. The senior market has become an interest among tourism service providers. The segment is growing both in size of the market and individual consumers. These ...
Communication Strategy for HPK Liiga Ltd.
(2019)
The focus of this study is to find out the best possible communication strategy solution for HPK Liiga Ltd. which offers hockey entertainment in the field of sport and entertainment.
Firstly, this thesis presents unique ...
Internationalization plan for a Finnish design start-up Case: Studio Maiju Uski
(2020)
The objective of the study is to suggest an internationalization plan for a Finnish design start-up company Studio Maiju Uski. The study’s intention is also to find out what kind of marketing and communication channels ...
Digital marketing in retail firm: Case Xiroi shop
(2020)
Digitisation embraces various areas in which business models are affected. From new forms of communication to collaborative processes as innovative structures.
Entrepreneur company or business to be considered digital, ...
Financial Scope in Business Planning Process from Idea to a Service Business
(2020)
Entrepreneurship is becoming an alternative for employment and more people in Finland now than before are embracing being self-employed rather than going to seek for jobs. Entrepreneurship gives one a sense of freedom by ...
Successful brand development ideas for a start-up company in a tourism industry.
(2020)
This thesis has been conducted in the category of an analytical product-oriented thesis and researches brands, brand development, and social media marketing in the context of the tourism industry. The main objective is to ...
Service brand management model for building brand equity – case study
(2023)
In the competitive landscape of service business where the customers’ perceptions and relationships with brands shape the competitive advantage, the objective of this research-driven case study was to investigate what is ...
The effectiveness of Social Media Marketing in Modern Business
(2021)
In today’s business world social media plays an important role. Social media marketing is the type of marketing which creates recognition, action and awareness of any business and products. Now a days social media is used ...
Developing a brand awareness strategy for Kitty’s Milkshake Bar through storytelling
(2022)
This thesis concentrates on using storytelling as a tool to create brand awareness for Kitty’s Milkshake Bar the writer’s own company and brand. The company is explained as to why the thesis topic is relevant and how the ...