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Utilizing Augmented Reality as a B2C Marketing Tool in the Furniture Retail Industry
(2019)
This bachelor’s thesis studies the utilization of augmented reality (AR) as a business to consumer marketing tool in the furniture and home accessory retail industry.
The main purpose of this study is to be able to ...
Seniors on board! Customer retention among +55-year-old customers. Case TUI.
(2019)
Travelling has been an essential part of people’s lives for long. The senior market has become an interest among tourism service providers. The segment is growing both in size of the market and individual consumers. These ...
Multi-Sensory brand experience in an airport restaurant
(2019)
This thesis explores phenomenon of multi-sensory brand experience, later on applying the findings to a restaurant Nordic Kitchen, located in Helsinki-Vantaa airport. Nordic Kitchen belongs to a large food-service company ...
Communication Strategy for HPK Liiga Ltd.
(2019)
The focus of this study is to find out the best possible communication strategy solution for HPK Liiga Ltd. which offers hockey entertainment in the field of sport and entertainment.
Firstly, this thesis presents unique ...
Marketing Communication Plan for Hedgehog foods and beverages
(2019)
The thesis was made for a start-up company called Hedgehog OY established recently in 2017 in Finland which operates as a B2B official representative in the Nordics selling foreign items consumer goods without a margin and ...
Facebook marketing plan for a Digital Sales Company - Case Havain
(2019)
This bachelor’s thesis is a project commissioned by Havain Oy, a third-party design and marketing agency in Espoo, Finland. The final objective of the project is to create and to execute a one-month plan for Havain’s ...
Building an Instagram Community to Boost Media Attention for a 3D Software Company. Case: Grib3D
(2019)
This Bachelor’s thesis is a project-based thesis. Through this project, the case company Grib3D, a 3D mobile modelling software company, is expected to gain a wider audience range through Instagram as a social media ...
Importance of good skills and strategies when marketing a business through social media networks
(2019)
This is a research-oriented type of thesis which is aiming to look on the importance of having good skills and strategies which will enable a business to be successful when it comes to marketing of its goods or services ...
Setting Up an Online Store on Amazon UK. Case Company: Finarte Oy
(2019)
Global e-commerce business has been growing consistently. Doing business online is necessary for companies that want to grow and sell products across borders. The case company is not an exception.
This is a project ...
Triggering effects of mobile video marketing in nature tourism: Media richness perspective
(Elsevier, 2019)
The aim of this study was to investigate videos as potential triggers of behavior. Therefore, we applied the theories of triggers and media richness to learn about the triggering efficiency of mobile marketing videos on ...