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Shava Sofy -Personal branding on Instagram
(2020)
This thesis examines the personal branding of Instagram influencer Shava Sofy. The over-all focus and objective of this thesis revolved around the re-established personal brand, and how the follower base would perceive the ...
Planning the Service Design of a Pop Up Cafe
(2020)
This thesis provides a theory framework and a detailed explanation on how the author was able to plan and curate a pop-up café in Helsinki, Finland. The focus in the theory is on event planning, service design, and strategic ...
Instagram and YouTube Guide for Dance School in Finland - Case KETO (Keski Uudenmaan Tanssiopisto)
(2020)
This Bachelor’s thesis is a product-based study. This thesis is aimed at giving the guidance of utilizing Instagram and YouTube to a company named Keski Uudenmaan Tanssiopisto oy where the author did an internship for 2.5 ...
Instagram Content Management for Fashion eCommerce Stores. Permanent and Ephemeral Content as Promotional Tools
(2020)
This thesis research aims to identify how permanent and ephemeral content should be applied on Instagram to promote fashion-oriented eCommerce stores efficiently. The research begins with background information on the ...
Marketing strategies for attracting tourists from Russia, Finland and Estonia. Case company Delta Apartments.
(2020)
Tourism is highly international and fast-growing industry and aims to create a unique experience for tourists. Tourists need places to stay during their visits, which is why the accommodation sector exists in the tourism ...
Creating Visual Identity and Brand Guidelines to achieve Consistency in Brand Experience – Case Kokonat
(2020)
Many marketers acknowledge the importance of building and managing a brand. However, the process of creating a visual brand identity tends to be overlooked. In many cases, the visual identity is solely associated with the ...
Verifying Home-Grooming Business Idea
(2020)
The report explains how service design process help in verifying a business idea by testing a prototype and visualise the business idea with a business model canvas.
Barbering services has not changed for a long time, a ...
Finland as a higher education destination for Vietnamese students
(2020)
Finland has been known as a country with the world's top-notch quality of education. Although the number of Vietnamese students here is significant, there is a sign of decreasing. The objective of the thesis is to provide ...
Kivijalkakahvilan tunnettuuden lisääminen Instagramin avulla. Case: St. George Bakery
(2020)
Tämän opinnäytetyön tavoitteena oli lisätä kivijalkakahvilan tunnettuutta Instagramin avulla. Tutkimusongelmana oli selvittää eri tapoja tunnettuuden lisäämiseen Instagramissa ja sen lisäksi haluttiin tutkia vaikuttaako ...
The Challenges of Content Creation in Fast-Moving Consumer Goods Marketing in Central and Eastern Europe
(2020)
This Bachelor’s Thesis examines the challenges content creators face when creating content for the marketing purposes in Central and Eastern Europe (CEE). The primary objective of the study was to identify the challenges ...