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Five golden recommendations for social media practices in trade media marketing
(2021)
How to combine traditional marketing and social media marketing most effectively? The research question is based on the objective to find the best social media practices for trade media marketing to achieve high outreach ...
Impact of Finnish and Swedish Instagram influencers on Finnish consumers
(2021)
This bachelor’s thesis study researched how consumers perceive influencer marketing and what are the reasons why consumers follow Swedish and Finnish influencers. The research question was build based on the objectives: ...
Digital marketing plan for a mobile application: Case Memoa
(2021)
This is a project-based thesis with an aim to create a digital marketing plan for a flashcard application called Memoa. Memoa is an independent mobile application that is under development. Before the app is released, it ...
Social Media Marketing Development Plan for Goodio
(2021)
The aim of this thesis was to create a social media development plan for the commissioning company Goodio and find out how they can acquire more customers and increase brand awareness with successful social media marketing ...
How to promote a B2B professional nail products brand in Finland
(2021)
Eleon is a beauty studio founded in 2017 in Tampere, specializing in nail services. In 2019, the studio became the exclusive representative of the Akzentz brand in Finland. Akzentz Professional develops and manufactures ...
Social Media Marketing Campaign Plan for the Case Company: Global Trade and Exhibition Oy
(2021)
This is a product-based bachelor’s thesis to develop a social media marketing campaign plan for the case company to attarct clients and establish a brand image in the Russian-speaking countries. Social media is a powerful ...
Finnish Values in the Global Branding of Marimekko, Kyrö Distillery and Goodio
(2021)
This thesis examines how Finnish values can be perceived in the branding strategies of the case companies Marimekko, Kyrö Distillery and Goodio, which are all active internationally, and how they can use their "finnishness” ...
Digital marketing plan for Noxam Oy
(2021)
This product-based thesis focuses on the research and creation of a digital marketing plan
for a commissioned company. The company is a medium-sized cleaning and maintenance
service provider, located in the capital ...
Digital Marketing Plan for Beautyko Import Oy to Expand Its Online Store to Sweden
(2021)
The objective and outcome of this thesis project were to give recommendations for Beautyko Import Oy on gaining brand awareness, online presence, and customers in Sweden. Beautyko Import is a Finnish e-commerce company ...
Digital Marketing Plan for Vaatepuu Oy.
(2021)
This is a project-based thesis for a Finnish-based clothing rental company, Vaatepuu Oy. The project objective was to improve their current online presence and present different ways to optimise their current digital ...