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Are the current Airline Frequent Flyer Programmes in need of a re-design?
(2022)
The goal of this thesis is to assess the improvement areas of current Airline Frequent Flyer Programmes. The purpose is to define the best practices of loyalty programmes and suggest how these programmes should be improved. ...
Fishing Tourism and Its International Marketing in Finland
(2022)
In addition to considering fishing as an important part of Finland’s traditional economy structure, fishing activities are strongly connected to tourism and experience economy. In 2017-2018, Finnish fishing tourism generated ...
Increasing Brand Awareness Through Social Media Marketing for Software as a Service of EAS
(2022)
This product-based bachelor's thesis aimed to investigate how to improve brand awareness through social media marketing for a Sofware as a Service (SaaS). The commissioning company EAS is a Finnish start-up that has succeeded ...
Guideline to Understand Viennese Market for Internationalizing Organic Mexican Coffee
(2022)
The following thesis is a project-based research thesis for the BBA Programe in International Business in the major specialization of Marketing in the Haaga-Helia University of Applied Sciences.
The purpose of this ...
Internationalization on a Business Network App from Mexico to Spain
(2022)
Digital apps are revolutionizing globalization, it is incredible how apps are adapted to the different cultures and needs of it. Small businesses are starting to develop needed ideas and the consideration of them being ...
Social Media Marketing as a Tool for Brand Building: Ekodoma Ltd.
(2022)
Marketing on social media has been a proven strategy for enterprises for years. Small, medium and large companies worldwide are utilising social media for various purposes from promoting their products or services to ...
Developing a brand awareness strategy for Kitty’s Milkshake Bar through storytelling
(2022)
This thesis concentrates on using storytelling as a tool to create brand awareness for Kitty’s Milkshake Bar the writer’s own company and brand. The company is explained as to why the thesis topic is relevant and how the ...
Optimal target customer for online course offering self-development
(2022)
This research focused on finding a customer profile that can be used in modern advertising platforms to sell and direct traffic for online courses, that offer self development opportunities such as affiliate marketing, ...
Digital Marketing Plan for Soni Paras Autovälitys
(2022)
This project based thesis study development of digital marketing plan for Soni Paras Autovälitys. The company has 3 employees for selling used cars. The main purpose of this thesis is to create a well-defined digital ...
Creating engaging marketing in TikTok for football teams
(2022)
This research-based thesis focuses on researching Tiktok marketing and more specifically, what makes football related Tiktok marketing engaging.
TikTok is a huge platform that has been gaining momentum during the last ...