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Creating a marketing communication plan for a small B-to-B consulting company
(2019)
This master thesis studies integrated marketing communication framework and strategic planning. The aim is to create a communication plan for a case company.
The literature review introduces key concepts related to ...
Digital marketing plan for a Finnish startup company with a limited budget: Case: PrimerDigital Oy
(2019)
Throughout the last decade, globalization and digitalization have changed the world of business dramatically. As a result, the glories days of word-of-mouth and cold calling have gone completely. Although nowadays companies ...
How to use inbound marketing to increase organic website traffic : Case: Youredi
(2019)
Generating high-quality website traffic is one of the prerequisites to be able to attract people with a specific interest to a webpage and convert them into high-quality leads. To acquire leads, in the digital age, companies ...
Digital marketing in retail firm: Case Xiroi shop
(2020)
Digitisation embraces various areas in which business models are affected. From new forms of communication to collaborative processes as innovative structures.
Entrepreneur company or business to be considered digital, ...
Business-to-business Digital Marketing Strategy: Case company X
(2020)
The need for this thesis arises from the history and current situation of digital marketing in the commissioning company. The digital marketing has been separated marketing function that was rapidly organized when digital ...
Improving Effectiveness and Customer Experience with Personalized Email Marketing : Case: Raflaamo Newsletter
(2021)
An emerging trend in digital marketing, where the tech savvy customers expect personalized customer experience in their dealings with companies and brands, challenges companies to adopt a data-driven marketing approach. ...
Developing organic digital marketing processes in SMEs: A single-case study of a Finnish SME
(2019)
This thesis has two main objectives: 1) To determine the methods, tools and considerations needed to implement effective organic digital marketing and then relate them back to SMEs through a three-phase process model, ...
Developing the Content Plan of a Digital Marketing Online Course Tailormade to Professional Brazilian Immigrant Women
(2022)
The objective of this master thesis is to develop the content plan for a digital marketing online course, tailormade for professional Brazilian immigrant women in Portuguese.
This thesis is an embedded instrumental case ...
H2H approach for online education providers
(2022)
This is a portfolio thesis, consisting of six original articles, written during winter 2021 -2022. Original articles offer a ground for a research part of the master’s thesis which is examining the social media channels ...
Supporting Business Growth Online with Conversion Optimization
(2022)
The objective of the research is to demonstrate how overarching conversion rate optimization thinking can support the growth of business online. The research, by following the principles of action research, inserts itself ...