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Adopting artificial intelligence for the learning and teaching of generation z in higher education
(Haaga-Helia ammattikorkeakoulu, 2021)
The adoption of artificial intelligence (AI) is rapidly growing as a means to enhance learning and teaching in higher education. Previous research on the characteristics of Generation Z students and the opportunities ...
Triggering effects of mobile video marketing in nature tourism: Media richness perspective
(Elsevier, 2019)
The aim of this study was to investigate videos as potential triggers of behavior. Therefore, we applied the theories of triggers and media richness to learn about the triggering efficiency of mobile marketing videos on ...
Gender Differences in Perceptions of Conventional Video, Virtual Reality and Augmented Reality
(Kassel University Press, 2019)
The user’s emotional involvement plays an important role in adopting new technologies. The level of engagement with and adoption of new digital applications depends on various personal, contextual, and emotional factors. ...
How Students’ Information Sensitivity, Privacy Trade-Offs, and Stages of Customer Journey Affect Consent to Utilize Personal Data
(Informing Science Institute, 2023)
This study aimed to increase our understanding of how the stages of the customer purchase journey, privacy trade-offs, and information sensitivity of different business service sectors affect consumers’ privacy concerns.
The ...
Students' expectations and social media sharing in adopting augmented reality
(Emerald Group Publishing Limited, 2021)
Purpose: This study examines students’ emotional responses to augmented reality (AR) applications and their willingness to share on social media. It also compares user experiences of AR and virtual reality (VR).
Design: ...
Expert Work Automation in Healthcare: the Case of a Retrieval-Based Medical Chatbot
(Haaga-Helia ammattikorkeakoulu, 2022)
This paper presents how medical expert work may be partially automated and made more interesting as input for routine conversation is handled by a software bot. However, the responsibility for treating the patient in the ...
Students’ Experiences of 2D and 360° Videos With or Without a Low-Cost VR Headset: An Experimental Study in Higher Education
(Informing Science Institute, 2021)
Aim/Purpose
This case study examines students’ affective responses to and relationships with two-dimensional (2D) and 360° videos that were experienced with or without low-cost virtual reality (VR) headsets.
Background
The ...
Exploring the challenges of and solutions to sharing personal genomic data for use in healthcare
([SAGE Publications], 2023)
Boosted by the COVID-19 pandemic, as well as the tightened General Data Protection Regulation (GDPR) legislation within the European Union (EU), individuals have become increasingly concerned about privacy. This is also ...
Creating effective visuals for destination marketing videos: Scenery vs people
(SAGE Publications, 2022)
By drawing from imagery and consumer choice theories, we examine how visuals of faces and social groups can foster behavioural intention and emotional effects in the case of nature tourism video marketing. We implemented ...
Social Media and Social Bonding in Students' Decision-Making Regarding Their Study Path
(IGI Global, 2021)
Students are often unsure of how to select the right study path at a higher educational institution. They either lack knowledge of a proposed study path or they do not manage to learn more before making their selection. ...