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Creating effective visuals for destination marketing videos: Scenery vs people
(SAGE Publications, 2022)
By drawing from imagery and consumer choice theories, we examine how visuals of faces and social groups can foster behavioural intention and emotional effects in the case of nature tourism video marketing. We implemented ...
Characteristics of Successful Sales Interaction in B2B Sales Meetings
(World Academy of Science, Engineering and Technology, 2015)
The value of co-creation has gained much attention in sales research, but less is known about how salespeople and customers interact in the authentic business to business (B2B) sales meetings. The study presented in this ...