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Building Brand Identity for a B2B company through Digital Marketing - Case: Chimera Industries Oy
(Haaga-Helia ammattikorkeakoulu, 2018)
This bachelor’s thesis examines the role of digital marketing in the creation of an online brand identity. The overall purpose of the study is to create a digital marketing strategy for Chimera Industries Oy, a business ...
Developing e-marketing tools : Case company: CASTA Ltd.
(HAAGA-HELIA ammattikorkeakoulu, 2014)
This Bachelor’s thesis topic is developing e-marketing tools for the B2C sector of CASTA Ltd. The final outcome is a set of online marketing tools guidelines that can improve business activities, especially marketing ...