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Shava Sofy -Personal branding on Instagram
(2020)
This thesis examines the personal branding of Instagram influencer Shava Sofy. The over-all focus and objective of this thesis revolved around the re-established personal brand, and how the follower base would perceive the ...
Planning the Service Design of a Pop Up Cafe
(2020)
This thesis provides a theory framework and a detailed explanation on how the author was able to plan and curate a pop-up café in Helsinki, Finland. The focus in the theory is on event planning, service design, and strategic ...
Five golden recommendations for social media practices in trade media marketing
(2021)
How to combine traditional marketing and social media marketing most effectively? The research question is based on the objective to find the best social media practices for trade media marketing to achieve high outreach ...
Instagram and YouTube Guide for Dance School in Finland - Case KETO (Keski Uudenmaan Tanssiopisto)
(2020)
This Bachelor’s thesis is a product-based study. This thesis is aimed at giving the guidance of utilizing Instagram and YouTube to a company named Keski Uudenmaan Tanssiopisto oy where the author did an internship for 2.5 ...
Instagram Content Management for Fashion eCommerce Stores. Permanent and Ephemeral Content as Promotional Tools
(2020)
This thesis research aims to identify how permanent and ephemeral content should be applied on Instagram to promote fashion-oriented eCommerce stores efficiently. The research begins with background information on the ...
Marketing strategies for attracting tourists from Russia, Finland and Estonia. Case company Delta Apartments.
(2020)
Tourism is highly international and fast-growing industry and aims to create a unique experience for tourists. Tourists need places to stay during their visits, which is why the accommodation sector exists in the tourism ...
Impact of Finnish and Swedish Instagram influencers on Finnish consumers
(2021)
This bachelor’s thesis study researched how consumers perceive influencer marketing and what are the reasons why consumers follow Swedish and Finnish influencers. The research question was build based on the objectives: ...
Digital marketing plan for a mobile application: Case Memoa
(2021)
This is a project-based thesis with an aim to create a digital marketing plan for a flashcard application called Memoa. Memoa is an independent mobile application that is under development. Before the app is released, it ...
Creating Visual Identity and Brand Guidelines to achieve Consistency in Brand Experience – Case Kokonat
(2020)
Many marketers acknowledge the importance of building and managing a brand. However, the process of creating a visual brand identity tends to be overlooked. In many cases, the visual identity is solely associated with the ...
Verifying Home-Grooming Business Idea
(2020)
The report explains how service design process help in verifying a business idea by testing a prototype and visualise the business idea with a business model canvas.
Barbering services has not changed for a long time, a ...