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The role of Instagram influencers and their impact on millennials' consumer behaviour
(2020)
Since social media is becoming a bigger part of our everyday life, businesses have no other choice but join in the world of social media themselves too. Social media can increase the sales and website traffic if it’s used ...
Digital marketing plan for Noxam Oy
(2021)
This product-based thesis focuses on the research and creation of a digital marketing plan
for a commissioned company. The company is a medium-sized cleaning and maintenance
service provider, located in the capital ...
Digital Marketing Plan for Beautyko Import Oy to Expand Its Online Store to Sweden
(2021)
The objective and outcome of this thesis project were to give recommendations for Beautyko Import Oy on gaining brand awareness, online presence, and customers in Sweden. Beautyko Import is a Finnish e-commerce company ...
Creating a marketing communication plan for a small B-to-B consulting company
(2019)
This master thesis studies integrated marketing communication framework and strategic planning. The aim is to create a communication plan for a case company.
The literature review introduces key concepts related to ...
Digital Marketing Plan for Vaatepuu Oy.
(2021)
This is a project-based thesis for a Finnish-based clothing rental company, Vaatepuu Oy. The project objective was to improve their current online presence and present different ways to optimise their current digital ...
Branding and E-commerce service quality for a small company Case Company Kip-Fashion
(2020)
E-commerce has developed and metamorphosed dominantly. Presently in the fashion industry, there is unequivocal competition within e-commerce retailers. The purpose of this paper is to delve into the brand-building and ...
Instagram Marketing Plan for Bobachik Restaurant
(2021)
The commissioner of this thesis, Bobachik, is a small Vietnamese restaurant that just opened at the beginning of February 2021. It faces the problem of not being better known to customers due to the impact of the COVID-19 ...
Digital marketing plan for a Finnish startup company with a limited budget: Case: PrimerDigital Oy
(2019)
Throughout the last decade, globalization and digitalization have changed the world of business dramatically. As a result, the glories days of word-of-mouth and cold calling have gone completely. Although nowadays companies ...
The digital marketing landscape in the Vietnamese market
(2019)
The purpose of this thesis is to provide understanding of Vietnamese consumer’s online behaviour. This is done through an examination of Vietnamese consumers’ online behaviour regarding digital and social media, as well ...
Understanding the Value Chain in Programmatic Advertising
(2019)
Programmatic advertising uses data, machines and systems to buy advertising space. It is one form of data-driven marketing and the largest contributor to online advertising. Many steps of traditional marketing have been ...