Haku
Viitteet 21-30 / 255
Product Testing of Indonesian Plant-based Snack Foods in Antwerp, Belgium
(2020)
The European market is considered to be one of the attractive yet challenging markets for Indonesian products, due to competition, regulation and cultural differences. The commis-sioning company, Adhyata, is a local Belgian ...
Digital Marketing Plan for Beautyko Import Oy to Expand Its Online Store to Sweden
(2021)
The objective and outcome of this thesis project were to give recommendations for Beautyko Import Oy on gaining brand awareness, online presence, and customers in Sweden. Beautyko Import is a Finnish e-commerce company ...
Digital Marketing Plan for Vaatepuu Oy.
(2021)
This is a project-based thesis for a Finnish-based clothing rental company, Vaatepuu Oy. The project objective was to improve their current online presence and present different ways to optimise their current digital ...
The brand personality of selected universities of technology in South Africa: A content analysis of their strategic plans
(2021)
In the emerging digital age, universities seek to differentiate their brands through social media, websites and strategic plans, which reflect those activities that cannot necessarily be digitised. How a company presents ...
Instagram Marketing Plan for Bobachik Restaurant
(2021)
The commissioner of this thesis, Bobachik, is a small Vietnamese restaurant that just opened at the beginning of February 2021. It faces the problem of not being better known to customers due to the impact of the COVID-19 ...
Utilizing Augmented Reality as a B2C Marketing Tool in the Furniture Retail Industry
(2019)
This bachelor’s thesis studies the utilization of augmented reality (AR) as a business to consumer marketing tool in the furniture and home accessory retail industry.
The main purpose of this study is to be able to ...
Seniors on board! Customer retention among +55-year-old customers. Case TUI.
(2019)
Travelling has been an essential part of people’s lives for long. The senior market has become an interest among tourism service providers. The segment is growing both in size of the market and individual consumers. These ...
Hotel content marketing in Instagram, targeting millennials
(2021)
This is a research-based thesis, which aims to explore millennial Instagram users’ perceptions of content marketing of hotels in Instagram. This study investigates correlative elements between hotel content marketing and ...
Multi-Sensory brand experience in an airport restaurant
(2019)
This thesis explores phenomenon of multi-sensory brand experience, later on applying the findings to a restaurant Nordic Kitchen, located in Helsinki-Vantaa airport. Nordic Kitchen belongs to a large food-service company ...
Improving B2B Sales in the Segment of “Bleisure Clients” through Brand-Awareness and Digital Marketing Activities for The Student Hotel
(2020)
The following project-based thesis is focusing on digital marketing. The thesis consists of a theoretical discussion of different types of digital marketing as well as digital marketing planning models and an application ...