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Communication Strategy for HPK Liiga Ltd.
(2019)
The focus of this study is to find out the best possible communication strategy solution for HPK Liiga Ltd. which offers hockey entertainment in the field of sport and entertainment.
Firstly, this thesis presents unique ...
Social media marketing plan for Evento
(2020)
This is a product-based thesis for Evento, a magazine for event professionals in Finland. The final product is a social media marketing plan for the commissioning party concentrating especially on raising the customer ...
Marketing Communication Plan for Hedgehog foods and beverages
(2019)
The thesis was made for a start-up company called Hedgehog OY established recently in 2017 in Finland which operates as a B2B official representative in the Nordics selling foreign items consumer goods without a margin and ...
Attitude toward consumption of organic rice in Helsinki
(2020)
The paper was a research on the matter of customer behavior and attitude in relation to rice and organic rice products in Finland, particularly in Helsinki. In the procedure to find out the answer, the theories of customer ...
Facebook marketing plan for a Digital Sales Company - Case Havain
(2019)
This bachelor’s thesis is a project commissioned by Havain Oy, a third-party design and marketing agency in Espoo, Finland. The final objective of the project is to create and to execute a one-month plan for Havain’s ...
Improving International Visibility and Social Media Marketing of Art: Case Company Taiko
(2021)
The objective of this research-oriented bachelor’s thesis aimed to provide valuable information to the commissioning company, on how it could improve its international visibility and social media marketing of art. The ...
How can Myst1s Gaming develop its E-sports brand based on consumer preferences
(2021)
The goal of this thesis was to develop Myst1s Gaming`s E-sports brand based on consumer preferences. The commissioned company is a relatively new start-up and therefore demand for researching the customer motivation is ...
Developing and implementing a strategic social media content plan for a local restaurant.
(2020)
This is a project-based thesis for a Helsinki restaurant. The project objective was to create a strong social media presence. The restaurant already had social media; however, the project aimed to enhance it and make social ...
Digital menu for restaurants in Finland as a SaaS web application: definition, functionality, feasibility.
(2021)
For several years, the menu has been strong marketing, communication, and sales tool for restaurants. And, as digitalization transforms the majority of businesses and business instruments, the traditional paper menu in a ...
Product Design that Supports Purchase Decisions: a Marketing Perspective for Designers
(2020)
In the exceptional year of 2020 with turbulent business to business conditions, this study uncovers how the buyer’s needs can be factored into digital product design. Key findings function as a basis to adapt a product and ...