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Importance of good skills and strategies when marketing a business through social media networks
(2019)
This is a research-oriented type of thesis which is aiming to look on the importance of having good skills and strategies which will enable a business to be successful when it comes to marketing of its goods or services ...
Successful brand development ideas for a start-up company in a tourism industry.
(2020)
This thesis has been conducted in the category of an analytical product-oriented thesis and researches brands, brand development, and social media marketing in the context of the tourism industry. The main objective is to ...
Exploring marketing practices for restaurant’s social media recognition
(2020)
This work is a research-based thesis with an aim to explore marketing methods to increase awareness of a restaurant.
It is written in a cooperation with a local Finnish restaurant called Fryysarinranta. After a long ...
Social Media Marketing Practices of Nepalese restaurants in Helsinki
(2021)
As the influence of social media marketing is heavily increasing in the business arena, this thesis aims at studying the social media marketing practices of Nepalese restaurants in Helsinki.
A mixed method approach was ...
Transparency as a Marketing Method for Product Launches in the Cosmetics Industry
(2021)
Transparency has become a trending topic in the cosmetics industry in recent years, and consumers are demanding cosmetics companies to be more transparent with their products and business operations. In late 2019, Shane ...
Branding for Startups: The Importance of Brand Building
(2021)
The purpose of this thesis is to examine and understand how a Finnish startup can benefit from brand building in the early phase and what are the most important factors to focus on when building a new brand. The main ...
The Fusion of Creativity and Technology: Generative Artificial Intelligence Tools for Marketing
(2023)
The purpose of this thesis was to investigate the efficacy of Generative Artificial Intelligence (GAI) tools for marketing and sales functions in cooperation with Bazar Helsinki. One objective was to study the extent to ...
The Effects of Superbowl Advertisements on European Advertisement Trends
(2023)
The purpose of the thesis was to find out the impact of Super Bowl advertisements and general trends on European trends and consumer behavior within the European continent. One objective was to research how these trends ...
Service brand management model for building brand equity – case study
(2023)
In the competitive landscape of service business where the customers’ perceptions and relationships with brands shape the competitive advantage, the objective of this research-driven case study was to investigate what is ...
How social media affects the purchasing behaviour of consumers
(2023)
This thesis's goal is to study the impact of social media, particularly TikTok, on consumer purchasing behaviour. Understanding how social media platforms affect customer decisions is essential for businesses and marketers ...