Uusimmat viitteet

  • Effective Marketing Communications to Win the Local Market : Case: Rock Shop - Hard Rock Helsinki, Finland 

    Thai, Tram (Haaga-Helia ammattikorkeakoulu, 2018)
    This Bachelor's thesis was conducted for Rock Shop, Hard Rock Cafe Helsinki. Rock Shop is located in the center of Helsinki, Aleksanterinkatu 21. The store sells fashion items such as the famous Hard Rock t-shirt, bag, ...
  • Guide to Conduct a Successful Crowdfunding Campaign for SMEs 

    Andsten, Jani (Haaga-Helia ammattikorkeakoulu, 2018)
    This thesis follows a traditional research-based structure. The thesis focuses on reward-based crowdfunding and its applications for SMEs, as well as introduces a step-by-step guide to build a campaign. The thesis was ...
  • Social Media Marketing Plan for Natural Goods Company 

    Koivusalo, Emma (Haaga-Helia ammattikorkeakoulu, 2018)
    This Bachelor’s Thesis is a project-based thesis, and its goal is to create an effective social media marketing plan for Natural Goods Company so that they can engage their customers on social media platforms and gain more ...
  • Improving Ordering Processes at Chez Marius Through Data Analysis and Categorization 

    Selin, Mika (Haaga-Helia ammattikorkeakoulu, 2018)
    The current ordering processes at Chez Marius, a Helsinki-based kitchenware company, date back to the beginning of the company 20 years ago. A lot has changed since those days, which has created a need to improve the ...
  • Digital Marketing Plan for Chez Marius 

    Ulma, Joni (Haaga-Helia ammattikorkeakoulu, 2018)
    The field of marketing is changing constantly due to the introduction of new technologies and new services. This means that marketers need to keep up with the changes to stay relevant to their customers and keep attracting ...
  • Post-restructure financial performance of commercial banks in Vietnam 2011-2016 

    Nguyen, Mai (Haaga-Helia ammattikorkeakoulu, 2018)
    The main purpose of the thesis is to analyze the financial performance of commercial banks in Vietnam between 2011 and 2016. The reason for conducting the thesis is based on the restructuring plan of the State Bank of ...
  • Introducing Chinese Students to Finnish Universities with Tourism Purpose 

    Fu, Siyi (Haaga-Helia ammattikorkeakoulu, 2018)
    Tourism is an important section of the global market. Nowadays Finland is becoming a pop- ular tourist destination towards Chinese people, who are drastically growing into one of the world largest tourism consumer groups. ...
  • Attracting Russian tourists to Fazer Experience Visitor Centre 

    Niskanen, Anna (Haaga-Helia ammattikorkeakoulu, 2018)
    Oy Karl Fazer Ab is one of the most known and well-liked companies in Finland. In 126 years what started as a small French-Russian café has grown into international company of 15 000 workers with factories, restaurants and ...
  • Co-opetition as a business strategy 

    Dobrzhanskiy, Anton (Haaga-Helia ammattikorkeakoulu, 2018)
    The word co-opetition is a relatively new phenomenon in a world of business. Co-opetition is a form business strategy, which was uses the findings of game theory application to identify the possibility and timing when it ...
  • Developing a Standardised Pricing Tool for a Nordic Service Provider 

    Helminen, Elviira (Haaga-Helia ammattikorkeakoulu, 2017)
    The project is conducted together with a commissioning party that has shown interest in developing streamlined pricing practices within its Nordic-wide operations. Current trend in the company’s industry shows that an ...
  • Preparation of the budgeting tool and different analyses. Commissioning company: Lumoa.me Oy 

    Nguyen Thi Thanh, Nhan (Haaga-Helia ammattikorkeakoulu, 2018)
    The main topic of this bachelor’s thesis is to design a master budget for 2018-2024 and prepare different analyses for Lumoa.me Oy, which is a Finnish computer software start-up established in 2016. The company provides a ...
  • The Impact and Effects of Motivation and Leadership on the Athletes 

    Antoshchenko, Rodion; Sireni, Kalle (Haaga-Helia ammattikorkeakoulu, 2018)
    In a world nowadays, sports take an important place in the everyday life and many people dedicate their lives and efforts in order to succeed as professional athletes. This research is discussing the crucial issue of ...
  • Using storytelling to create impactful video marketing : Case: Music concert "October #Beatz 2017" 

    Hoang, Trang (Haaga-Helia ammattikorkeakoulu, 2014)
    This thesis is about the impact of storytelling on video marketing and how the author implemented storytelling concept in promotional videos for the music concert October #Beatz – an annual concert organized by Music For ...
  • General Data Protection Regulation: Preparing HR for Change 

    Ndiili-Ronkainen, Heidi (Haaga-Helia ammattikorkeakoulu, 2018)
    The European General Data Protection Regulation (GDPR) replaces the outdated Data Pro-tection Directive that was introduced in 1995 by the European Parliament. The new directive will be stricter than the earlier one. The ...
  • Digital marketing guide for B2B start-up. Case Circology 

    Bui, Viet (Haaga-Helia ammattikorkeakoulu, 2018)
    This thesis is a product-based study. The objective of this thesis is to create a digital marketing guide in the form of a handbook for the commissioning company - Circology and give them insights into different business ...

Näytä lisää