Improving Funding Attractiveness with Financial Forecasts for a Seed Stage Digital Company
Ikuta, Leo (2021)
2021
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2021052110323
https://urn.fi/URN:NBN:fi:amk-2021052110323
Tiivistelmä
Current financial reporting standards hinders the ability for digital companies to present investor value using traditional financial reports. A new method to communicate financial data is needed for digital companies to present financial information to investors and funding channels. Using a seed stage digital booking platform as a commissioning company, the project-based thesis provides a demonstration of how small digital companies can describe financial data.
The project objective is to improve the commissioning company’s (Ecotude) attractiveness towards investors by utilising Govindarajan et al.’s 2018 blueprint. This project will create financial information that do not comply with the Generally Accepting Accounting Principles (non-GAAP).
The theoretical framework consists of three components which improves Ecotude’s funding attractiveness. The main data collection methods are desktop research and qualitative interviews to acquire data regarding Ecotude’s business, the hospitality industry and the requirements expected by funding institutions.
The results provide Ecotude with financial forecasts that are presentable to investors during their funding acquisition activities. By following the blueprint’s principles digital companies a new method to communicate their financial data to investors. However, the project suggests that certain aspects of traditional financial reporting standards should not be neglected when following the blueprint.
In order to improve funding attractiveness, it is suggested for Ecotude to create a minimal viable product, analyse website traffic and create a competent core team prior to approaching investors.
The project objective is to improve the commissioning company’s (Ecotude) attractiveness towards investors by utilising Govindarajan et al.’s 2018 blueprint. This project will create financial information that do not comply with the Generally Accepting Accounting Principles (non-GAAP).
The theoretical framework consists of three components which improves Ecotude’s funding attractiveness. The main data collection methods are desktop research and qualitative interviews to acquire data regarding Ecotude’s business, the hospitality industry and the requirements expected by funding institutions.
The results provide Ecotude with financial forecasts that are presentable to investors during their funding acquisition activities. By following the blueprint’s principles digital companies a new method to communicate their financial data to investors. However, the project suggests that certain aspects of traditional financial reporting standards should not be neglected when following the blueprint.
In order to improve funding attractiveness, it is suggested for Ecotude to create a minimal viable product, analyse website traffic and create a competent core team prior to approaching investors.