KoulutusalaJyväskylän ammattikorkeakouluLiiketalous, hallinto ja markkinointi
Viitteet 361-380 / 2867
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Consumer Buying Behaviour and Green Marketing : Influence of Green Marketing on Buying Behaviour: Consumer Insights
(2019)Abstract Green marketing strategies have always been significant in the transformation of consumers’ behaviour towards green products and services. Increasing awareness of environmental issues has led to the display of ... -
Consumer Interest in Adopting Access-Based Product-Service Systems in Sport Retail
(2022)Climate change has challenged business world to developing products and practices which ensure long-term preservation of the environment. Access-based product-service systems (PSS) in which consumers pay for product use, ... -
Consumer perception and purchasing behavior towards green cosmetics: A market research
(2020)The market of green cosmetics is gaining popularity due to the rising trends of having a ‘clean” and ‘healthy’ lifestyle. Recent generations are becoming more aware of the effects of unsustainable consumption in every-day ... -
Consumer Reliability on their Purchase of Green Products
(2020)Green marketing and products have been increasingly discussed trend within the field of business. As a global issue, climate change has placed a heavy ethical burden on the consumer to take actions to mitigate it. From a ... -
Consumer View for AI in Learning: Expectations of Generation Z
(2023)Artificial intelligence is a rapidly growing issue that is becoming more and more popular nowadays. AI has been recently affecting various fields of education and changing the ways in which students are being taught. To ... -
Consumer’s Attitude towards Social Media Advertising of Health Products In Ukraine and Russia
(2019)The use of social media in marketing and advertising have been rising for the past years and it is still rising now as well as social media is an advertising platform has various advantages. And nowadays social media is ... -
Content Marketing Strategies for International Education Institutions in the Chinese Market
(2024)The thesis investigates content marketing strategies of international education institutions on the Chinese market, by providing and promoting their brands and educational offerings on Chinese social media platforms – ... -
Contributions of business support services to the internationalization of SMEs : Case of Grow to Market
(2020)Nowadays, small and medium sized companies are the driving forces of economic growth and internationalization. However, SMEs face challenges within internationalization which creates a demand for business support services, ... -
Conventional Character Writing Methods for Video Game Narratives: A Character Creation Workflow for Aspiring Writers
(2024)Nykyajan teknologinen kehitys on kaventanut videopelien ja muiden tarinankerrontavälineiden eroa, mahdollistaen paremman tarinankerronnallisen ilmaisun. Kehittyneellä graafisella laadulla, mukaansatempaavalla äänisuunnittelulla ... -
COOPERATION AS A FORM OF CORPORATE RESPONSIBILITY ENGAGEMENT : Case: Finnish Forest Industry and Environmental NGOS
(Jyväskylän ammattikorkeakoulu, 2013)The objective of the study was to identify different cooperation forms that occur between the Finnish forest companies and environmental NGOs. The study investigates a cooperation form or forms that can create mutual ... -
Counterfeit Impact on High-end Luxury Products | investigating French Generation Z Consumers’ Attitude towards High-end Luxury Counterfeit Products and Purchasing Intention.
(2023)The phenomenon of counterfeiting continues to spread more and more around the world every day. As a result, the resulting problems continue to affect luxury brands and damage their image. Nevertheless, only lately has the ... -
Counterfeit Impact on High-end Luxury Products: investigating French Generation Z Consumers’ Attitude towards High-end Luxury Counterfeit Products and Purchasing Intention.
(2023)The phenomenon of counterfeiting continues to spread more and more around the world every day. As a result, the resulting problems continue to affect luxury brands and damage their image. Nevertheless, only lately has the ... -
The country-of-origin effect and its influence on consumes’ perception of product quality and purchasing intentions. Case: Luxury clothing brands among the Muscovites
(Jyväskylän ammattikorkeakoulu, 2018)In the global world, the country of origin is at present a more important factor for the consumers than ever in history. Associations with a territory with a high proprietary image are a significant advantage for commercial ... -
COVID-19 Disturbance on the Event Management Industry: Studying the COVID-19 Impact on the French Event Management Industry from the Perception of Participants and Professionals
(2023)This investigation examines the impact of the COVID-19 crisis on the French Event Industry. The research is grounded in the global pandemic and its effects on various aspects of the industry, including event management, ... -
COVID-19 Impacts on Track and Field Sport Clubs in Finland and Sweden
(2021)The field of sport business experienced a rapid and sudden stop because of the coronavirus pandemic, also known as COVID-19. Sport businesses and sport organizations have massively been impacted from the follow up to this ... -
COVID-19 vaikutus Keski-Suomalaisten pk-yritysten kassanhallintaan
(2021)COVID-19 on vaikuttanut koko maailman toimintaan ja järisyttänyt yrityksiä ympäri maailman. Suomessa yrityksiä on joutunut maksuvaikeuksiin koronapandemian aikana. Opinnäytetyön tavoitteena oli selvittää, kuinka COVID-19 ... -
Creating a brand identity for a new mattress brand : Case: Napsie by Studio Moderna
(Jyväskylän ammattikorkeakoulu, 2016)The aim of this thesis was to study the concept of brand identity and its elements in order to outline a basic brand identity for the case brand. The study was conducted for the case company Studio Moderna and the case ... -
CREATING A FOUNDATION FOR INTERNATIONAL ALUMNI NETWORKS IN THE FINNISH UNIVERSITIES OF APPLIED SCIENCES : Case JAMK University of Applied Sciences
(Jyväskylän ammattikorkeakoulu, 2012)This bachelor’s thesis identifies the theories and structures, which are relevant in the creation of international alumni networks in the Finnish Universities of Applied Sciences. It also includes a vast quantitative survey ... -
Creating a learning environment that supports multiculturalism
(Jyväskylän ammattikorkeakoulu, 2012)Education is no longer seen as just gaining knowledge but more as gaining knowledge that will enable individuals to deepen their understanding of the world and to recognize the roles they play in the world. Learning ... -
Creating an employee satisfaction survey process : Case: CARGOTEC
(Jyväskylän ammattikorkeakoulu, 2010)Abstract The object of this study was to find out and create a suitable employee satisfaction survey process frame for a Finnish provider of cargo handling solutions, Cargotec. The company is now in a change process and ...



















