"Barbarisque, Mathilde" - Selaus tekijän mukaan Jyväskylän ammattikorkeakoulu
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Impact of Social Media Influencer’s Characteristics on Consumer Purchase Intention and Behavior in French Luxury Fashion Brands
Barbarisque, Mathilde (2024)This research investigates the influence of social media influencers' characteristics on consumer purchase intention and behavior within French luxury fashion brands. The study employs a deductive approach, utilizing the ...
